Another car magazine was vying for attention on newsstands in March 1966: Road Test, with its second issue in its second year, combined Consumer Reports-style critiques with the perspective of car enthusiasts. The magazine accepted no advertising at the time, so I’ll just jump right into the articles. The lead cover story compared the hugely successful VW Beetle 1300 with its French alternative, the Renault R-8. Which car would get the nod?
In spite of Renault winning the competitive comparison, Road Test knew that plenty of its readers were VW fans. So, the next several pages after the road test were dedicated to VW accessories, so readers could see how to make Beetles better.