When I saw this odd, faded yellow C-Class, I thought, “Wow. Pale yellow might have worked on Benzes in the 1960s and 1970s but it sure doesn’t work on a 1990s one!” And then I spotted that little Esprit badge and I remembered Mercedes’ selection of “themes” in the 1990s and 2000s, something which I first saw in a brochure when I was a kid. I thought it was a cool idea then and I think it’s a cool idea now–certainly more so than pale yellow paint!
Somehow, I found that very brochure amongst my vast (and sadly disorganized) collection of old brochures and magazines. Mercedes continued offering different themes for many years but the concept was at its peak in the 1990s.
In its first generation (series W202), the C-Class could be had in most markets – including Europe and Australia – in either Classic, Sport, Elegance or Esprit themes, regardless of which engine was selected. These served somewhat as trim levels, with small variations in feature content, but each had a distinct visual identity. Mercedes continued using some of these theme names into the new century and also introduced the concept of different grille and badge designs, depending on if you wanted a “sporty” or “elegant” look up front.
The featured car is a C180 Esprit, ostensibly the youthful, fashionable theme with a lowered suspension and brushed aluminum trim and rather garish fabric designs inside. This was in contrast to the staid Classic, which had a more subdued interior color palette.
Sport was the most outwardly, well, sporty of the four themes and also came with a lowered suspension; Elegance offered copious amounts of wood and leather in its cabin. In Australia, Esprit was the cheapest, then Classic, Elegance and Sport.
This C200 Esprit is painted a much more appealing color, which better suits the youthful purple fabric inside. Incidentally, I haven’t sat in one of these W202 C-Classes since the fifth grade. Even as a kid, I remember thinking how cramped the back seat was in these. From memory, that C-Class was a Classic. Boring.
Today, there’s still the potential to customize a C-Class to your liking by adding the Exclusive or AMG-Line packages. But that’s not quite the same concept as these defunct themes, which I’ve come to appreciate even more with time. Are you a fan? What theme is your favorite?