GM was famous for its “dream cars” during the Motorama years. But the SSR is a different kind of dream car, at least for me. I sometimes have very intense visual dreams with cars in them, inevitably bizarre, a combination of mash-ups of real cars and “original” but Dali-esque images. When I encounter an SSR, I have to pinch myself to make sure I’m not fast asleep.
The SSR is a classic Bob Lutz-mobile; a showy and flashy toy from a guy who always had to have the biggest and best toys. What’s practicality got to do with cars anyway? Of course there’s some truth to that, but it’s all a matter of degrees. And the SSR pretty much takes the cake when it comes to being impractical. And as well as some other Lutz-dream-mobiles, it didn’t sell; some 24k found homes, undoubtedly with white males between the age of 55 and 68. (Update: 2004 MY sales of 9000 units were “below expectations”, and after inventories ballooned to a 301 day supply, the Craft Center was shut down for some time to try to bring inventories down).
This SSR may be sitting among other pickups, but that name doesn’t really apply. Has anyone ever taken the lid off their SSR? I mean the “bed cover”, not the retracting top.
Am I awake yet?