Chinese cars are still relatively uncommon in my part of the world, but things are a bit different when one looks at trucks and buses. FAW, Dong Feng, Yutong and a bunch of other makers have successfully penetrated several markets in Asia and beyond. I’m sure they’re competently (and cheaply) made, but when I saw this rather familiar logo, I did a double take.
Based in Xiamen, Golden Dragon is a branch of King Long and was launched in 1992. I’m not sure how the name was selected, but it’s just about as Chinese as shark fin soup. It seems they ran out of clichés when it came to the logo, though. What’s the idea of slapping a counterfeit old-timey Citroën badge on these?
And it seems they’ve rather brazenly (but also quite logically) been putting this squashed double-chevron on their other products. Like this minibus I found on the Internets, which was also snapped in Thailand. This one answers the question that nobody asked, namely: “How about a mash-up of a Citroën logo and a Daewoo grille, just to throw them off the scent?”
There are plenty of piss-poor logos around in the automotive world. For instance, the Toyota emblem always looked like an afterthought to me, which it pretty much is. But at least one cannot accuse Toyota of blatant copyright infringement. Golden Dragon, though, seem to have taken an older version of a well-known marque’s identity, either displaying a stunning lack of imagination or a complete disregard for the very idea of branding. Let’s not forget that Citroën have been sold on the Chinese market for over a decade, so it’s not like the Chinese public is unaware of these things.
It’s really not difficult, Golden Dragon. I understand that now, for cost reasons, it’s seems bit late to do a 180 and change “your” logo into something less obviously derivative. But perhaps there’s a way to do it on the cheap.
Just flip it.
There, see? Fixed it for you. Turns out a 180 might work pretty well. After the Double Chevron, the Twin Trough. One trough symbolizes the depths of your lack of imagination and competence in graphic design. The other, deeper trough, shows how low you are willing to go in appropriating another maker’s brand identity. No, take it, I insist. You can have that for free. You’re welcome.