Ah the power of advertising…
Like just about anything in life, advertising that is clear, concise, and straight to the point is likely to offend no one. While it may accomplish its basic mission, advertising that is dry and strictly informative is also unlikely to stir emotion, discussion, and memorability of either the ad or the product. And while sometimes a product is truly spectacular enough that it sells itself, as often the case, some creative advertising must come into place to generate excitement and opinion of it. As Don Draper always said, “If you don’t like what they’re saying, change the conversation”.
Now in terms of memorability, nothing is more effective than an advertisement that brings humor and even varying degrees of ridiculousness. Relating to cars, there are many humorous and ridiculous commercials from over the years that stick out in my mind, even after all these years. Among them, is this 1998 Plymouth commercial from my childhood. I guess it proved an effective ad, as even after nearly two decades, I still remember it like it was yesterday.
This was just one of the most memorable off the top of my head; there are many more I can think of. What ridiculous car commercial from over the years sticks out in your memory most?