Toyota’s ads throughout the ’80s are easily remembered for their large graphics and simple approach. Buyers were urged to pick a Toyota because they were honest and a good value. Claims of uncommon sophistication and appeals to progressive design were for the other guys. This ad for a 1981 Corolla Tercel, in all its yellow glory, shouts this message clearly. Toyota’s first front drive car boasted care-free motoring and little else. Even in the midwest, these cars were common on the roads until about twenty years ago, making this a rare example of truth in advertising.
Related reading: 1979-1982 Toyota Corolla Tercel – Toyota Nails Another One