Vintage Ad: 1981 Toyota Tercel – The Car That Pulls Its Own Weight


Toyota’s ads throughout the ’80s are easily remembered for their large graphics and simple approach.  Buyers were urged to pick a Toyota because they were honest and a good value.  Claims of uncommon sophistication and appeals to progressive design were for the other guys.  This ad for a 1981 Corolla Tercel, in all its yellow glory, shouts this message clearly.  Toyota’s first front drive car boasted care-free motoring and little else.  Even in the midwest, these cars were common on the roads until about twenty years ago, making this a rare example of truth in advertising.

Related reading: 1979-1982 Toyota Corolla Tercel – Toyota Nails Another One