Classic Magazine Ads (And More): Road & Track, June 1978

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Get yourselves ready for a trip back in time. I will be doing a series of weekly posts featuring (mostly) ads from issues of Road & Track, spanning roughly a decade from the late seventies to the late eighties. My older brother purchased the early issues and I continued buying the later ones. I had the idea of sharing these with you, so here we go, starting with the oldest issue.

 

As the headline suggests, this will mostly be ads from R&Ts issues, but I couldn’t help myself and inserted a few “period” articles. going through the pages, makes you realize how the world has changed… or have we just grown old? Both, I suppose.

Most of these are pretty self-exploratory, but you’ll forgive me if I might add some commentary in-between images. Naturally, click on the images for better resolution. So lets begin:

 

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I tell you, looking at this Zephyr does not conger up any European brands in my mind, despite the best efforts of Fords’ marketing.

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Funny how Alfa Romeo is about to make a comeback to the U.S. with its recently announced Giulia, another rear wheel drive Sport Sedan.

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Yeah, it’s not cars but come on- did YOU look this cool back in the seventies?

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“At Ford, better ideas keep coming”. Catchy.

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Remember how Mazda used to have all its ads printed on silver colored paper?

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Honda Magic? Hondamatic!

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Would you believe Gillette still makes this product? I guess hair needs to look dry whether it’s the seventies or the present. As for the rest of this ad- no comment.

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Now you know what to do with that old VW Beetle laying around.

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This ad spreads over two pages of the issue, above and below the text. It does catch the eye.

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And now see a great Comics published in this issue:

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I’ve scanned some classifieds, so that we can all cry at the low low prices.

That’s it for this issue; see you next week in the next one.