The Pacer is the poster child of how questionable ideas and good intentions go awry. In 1971, scrappy little AMC was faced with a dilemma: how to capture buyers looking to downsize, when they were incapable of actually building a truly downsized car. Yup; there was no way AMC could tool up to build a genuine compact car, like the Vega and Pinto. So the solution was to stop pretending, like the Gremlin (CC here) that preceded the Pacer. And the pregnant answer was to build the world’s first wide-body compact, a segment nobody had ever identified before, much less pined for. To add to its zestiness, why not break all the styling molds with acres of glass and asymmetrical doors. And then just for good measure, stick a rotary engine in it. As we’ve seen repeatedly, desperation is the mother of bizarre disasters.
AMC explained the Pacer this way: it was “the first car designed from the inside out”. How about the first compact designed for the obese? The rationale and implication was that a segment of Americans just weren’t going to be happy giving up their accustomed hip, elbow and love handle room for a cramped import or a Pinto.
So it really started that way: cut everything away from AMC’s extravagantly-long Matador mid-size coupe except the seats and then design the shortest body possible around them. I’ve long had the desire to take a torch and cut away about six feet on both ends of a ’71 Cadillac coupe. Dick Teague, my hero, had the same impulse and actually did it (not with the Caddy, sadly). Too bad Cadillac didn’t do the same thing for the Cimarron; now that would have been something memorable.
Then AMC signed a licensing contract with Curtiss-Wright for the rights to design and build a rotary engine to stick under the resulting stubby hood. When the idea of actually developing and tooling up for a Wankel started looking onerous (you think?), a deal with GM to buy their rotaries was cut. God, I love AMC. Too bad GM chickened out on that brilliant plan at the last minute. If they had actually built it, it would have undoubtedly made the Vega engine look like a paragon of durability.
But GM’s rude cancellation of their rotary program created a nasty little-big problem for AMC; the Pacer was designed just for that compact little five-gallon bucket sized engine, and there was nothing to take its place except the big AMC family of venerable cast-iron inline sixes, since AMC sold back the production tooling of the 3.8 V6 to GM some years earlier.
Nothing else to do but roll up the sleeves and get out the acetylene torches and start cutting away; that six just had to fit somehow. Probably just as well in the end, even if the “compact” Pacer ended up weighing “an astounding 3425 lbs” (C/D) when it actually hit the road with a few options. An obese compact for obese compact-haters. Back then, that kind of weight was pushing right into mid-sized car territory.
Teamed up with a choice of two de-smogged sixes (3.8 or 4.2 liter) that mysteriously both made 100hp (couldn’t they have coaxed maybe 5 more ponies out of the optional engine?), performance was predictably flaccid. Later, a two barrel six found those extra few horses, and when the 304 V8 was finally wedged in, it gave a boost, but by then the Pacer was already dead meat anyway.
The Pacer was a wild gamble in hoping that a market niche existed for a highly truncated mid-sized coupe without a proper trunk: turns out it didn’t. Its Jetsons-styling novelty gave it decent first-year sales of 145k units, then interest quickly withered away. Lousy gas mileage hastened the Pacer’s demise. American’s love for the latest toy is usually cut short either by ADD or the toy’s all-too obvious shortcomings. Or both.
Predictably, the American car magazines gushed over the Pacer, especially Motor Trend: “Suddenly its 1980: American Motors’ new Pacer is the freshest, most creative, most people oriented auto born in the U.S. in 15 years” Well, by 1980, folks had long moved on to genuinely modern small FWD cars (think Honda) that could actually be comfortable, have real trunk space, be zippy, and didn’t get 15 mpg. The fact that the Accord arrived the same year that Pacer sales shriveled is perhaps no mere coincidence.
Small Cars had this to say on the Pacer’s styling: “admiration was an obvious reaction…the knowledgeable product writers knew without being told that they were privileged to be there to see something new in automobile design.” Privileged “knowledgeable product writers” indeed. Admittedly, the Pacer’s design was refreshingly different, and Porsche blatantly cribbed the greenhouse for its 928.
Car and Driver’s Don Sherman was distinctly more prescient in his assessment: “our first real urban transporter…There is, of course, the chance of monumental failure; it might be another Tucker ahead of its time or a pariah like the Marlin. But…with its high priority on comfortable and efficient travel and absence of Mach 2 styling, [it] at least seems right for the current state of duress. Consider this bold offering from AMC a test: Are we buying cars for transportation yet, or are they still social props?” Did you really have to ask, Don?
Road and Track offered this more objective take: “bold, clean and unique…even when it’s going 60 mph is looks as if it’s standing still..[Seems like they got that backwards, or were they saying something of significance with that?].” but noted that, even with the test car’s optional front disc brakes, “in the usual panic-stop tests…our driver had one of his most anxious moments ever as the Pacer screeched, skidded and demanded expert attention at the steering wheel to keep from going altogether out of control. The histrionics are reflected in long stopping distances from highway speeds… [The car’s] engineering—old-fashioned and unimaginative in the extreme—does not match the perky design”, which the magazine declared “most attractive to look at and pleasant to sit in.” Especially when its not moving.
The British The Motor just said: “We test the Pacer – and wish we hadn’t.”
Am I being harsh with the poor misunderstood Pacer? Oh well, it all seemed like a good idea in 1971, when AMC stylist Dick Teague started on his latest project after the almost equally adventurous and unsuccessful Matador coupe, which followed the not-so bold and daring Gremlin. Don’t get me wrong; I love Teague, and his playful and risk-taking approach. He did things no one else was doing, and he handled the dreadful 5 mph bumpers masterfully. Its just that he set himself to such difficult and improbable tasks, and then solved them with such curious solutions. But he’s certainly enriched our automotive stylistic history.
The Pacer arrived with a number of shortcomings. The pathetically tiny luggage compartment was a particular sore spot, and AMC made the remarkably heroic effort to address that with an extended Pacer, a so-called wagon. Realistically, it was more like what should have been built in the first place, but in any case, it was too late to save the Pacer’s rapid crash. As was the slip of the surgeon’s scalpel that created the first automotive upper-lip lift.
Fitting its futuristic garb, and outfit called Electric Vehicle Associates converted Pacers to EVs, using eighteen six-volt golf-cart batteries for a claimed 53 mile range. Now that would be quite a find. Well, finding this pretty solid Pacer X wasn’t a bad find either; it’s been a while since there’s been one on the streets here. And this one was looking for a new home too; only $1500. What a bargain for a genuine mid-seventies period piece, an authentic Dick Teague original. Party on, Wayne!
(This is a CC Rerun, and no, it’s not still For Sale. I talked to the seller recently, and he said it went very quickly, not surprisingly)

















A big problem with the Pacer was that AMC couldn’t figure out what it was supposed to be. It was initially supposed to be a more economical alternative to mid-size and compact coupes so popular at that time, but it gained weight during the development process.
When it was introduced, AMC then pitched it as the “first wide, small car,” except that its mileage was usually worse than comparable contemporary intermediates, and it was considerably more expensive than other small cars.
Those looking for small cars were put off by the mileage and the price, while people interested in an intermediate couldn’t figure out why they should pay virtually the same price for a car that was slower, thirstier and more spartan than a Cutlass Supreme or Torino or Malibu.
It’s interesting how quickly the bloom was off the rose with the Pacer. It sold well for about one year (it debuted in February 1975) and then sales quickly collapsed. The 1977 wagon version led to a brief revival of sales, but by 1979, sales had essentially dwindled away to nothing. The ugly 1978 model, with the bump on its nose to accommodate the 304 V-8 in the engine bay, didn’t help.
I have always wondered how the Pacer would have turned out if it had been developed by a company with the resources to give it a modern drivetrain with a front-wheel-drive layout and a lighter, stronger body. The styling, to be honest, isn’t that unattractive…it just promises much more than the car can deliver.
I remember Road Test magazine saying something to the effect that the Pacer had the body of Sophia Loren and the soul of a cleaning woman! (Road Test’s review of the Pacer was very negative. They were especially critical of the brakes.)
And, it’s worth noting that, one of the true, modern small car alternatives to the Pacer by 1980 was…the GM X-car. Which were a big deal in 1979 and 1980, as they offered a modern, front-wheel-drive layout in a very trim package. Of course, in retrospect, going from a Pacer to an X-car was a perfect example of jumping from the frying pan right into the fire, but we didn’t know that in April 1979!
There was an old movie that featured an off-road Jeep-style Pacer, I had to google it and found some pics:
http://www.arcticboy.com/media/tv/DeadMan/deadmanpacer.html
During my Googling, I also found that there were real off-road racing Pacers:
http://offroadaction.ca/amc-pacern-off-road-race-car
They look much better when lifted, with large wheels and/or cut out roofs!!
Part of the Pacer’s weight issue is from safety standards. From what I understand the Pacer was designed for tougher crash standards that never came (GM, Ford, etc said they couldn’t meet them and they were dropped). The Fiat X1/9 is similarly heavier than you’d think as well.
The slot mag style rims are nice and the styling is very interesting.
Yes it is at least visually interesting (which is more than can be said for many cars out there today.) I did love one old car history I read that said the I6 fit in the Pacer’s engine bay like a “duck’s nose inside of a sock.” For some reason that always made me laugh.
If you take a look at my avatar picture, you’ll notice that it’s a 1976 Pacer, in glorious hospital green. This picture was taken last summer before it was sold to an entrepreneur from Green Bay, Wisconsin, who specializes in taking AMC Pacers and making mobile NFL “football helmets” out of them. I purchased this particular Pacer about three years ago. My daughter, who was 16 at the time, wanted a unique car that attracted attention. We bought the car for $2400 from a retired gentlemen from Central Point, Oregon. He had found the car sitting in a barn with about 40,000 miles on it. When we bought it it had about 46,000 miles. Although it was low mileage, it was far from perfect. The seats were completed shredded, leaving just foam rubber to sit on. The driver’s side door panel had disintegrated to the point that it was just hanging on to the door by a screw or two. What made it worse, the interior door handle had sheared off, requiring the driver to roll down the window and open the door using the outside door handle. Over the next few years, I easily spent several thousands of dollars just keeping the vehicle minimally operable. I did purchase an interior door handle on Ebay for $85, but I was afraid to remove the door panel–for fear that it would disintegrate into tiny hard plastic pieces. It did attract attention. And my retro-IMO-hipster daughter reveled in its quirky irony. When she eventually moved to S.E. Portland, and settled amongst the hipsters and techno-geeks, she was practically a movie-star. People would honk, wave, smile and even have her pull over. When my daughter indicated an interest in going back to college (at the U of Oregon), I insisted that the car go. I was not going to support a student in college and an AMC Pacer. When the Wisconsin entrepreneuer drove her car away, my daughter burst into tears. Mourning the loss of her stardom, and the fact that her first car would be be transformed into something she despised-an NFL football helmet on wheels. In a sad postscript, I received a letter from the Green Bay police department about a month later. They were threatening to sell the car in auction if I didn’t pay the accumulated storage fees. Apparently the car had been abandoned.
What a great story. I commend your daughter for driving something interesting. Hopefully she will be able to find an interesting and durable vehicle after she is done school. Sounds like your Pacer ended up with a fate worst than a football helmet in the end though – probably scrapped.
It never occurred to me that the Pacer’s oddball styling had a pedigree in previous Teague designs… but having read the Rambler American CC just a couple of days ago, there is definitely a resemblence in the grille and sunken headlights.
Paul, you are covering quite a bit of my automotive history here on CC! When I was born, in 1981, I came home from the hospital in a ’77 Pacer. Later,my Baptismal candle melted into the fabric under that fishbowl in the back..Now there’s an omen!…One of my earliest memories is of watching its bloated carcass being towed from our house. My dad had just purchased its replacement- a 1985 Toyota Tercel wagon.
“As was the slip of the surgeon’s scalpel that created the first automotive upper-lip lift.” Quote
Hadn’t seen this before – it looks grotesque.
“Admittedly, the Pacer’s design was refreshingly different, and Porsche blatantly cribbed the greenhouse for its 928.”
Which in turn inspired the rear quarter glass on the XR4TI.
Rollover standards created the XR4Ti.. And I’m willing to bet that Lutz is still pissed about it.
I only know the Porsche connection due to the (or one of the) designers of the XR4TI being a guest on Top Gear a few years ago and saying this. They even had a 928 and a Merkur side by side in the studio. Both good looking cars.
The Pacer though….
I’ve owned several XRs and 1 Scorp and never knew of the 928 connection. The only difference between the “world” Sierra and the XR is the US. rollover standard and the inability to overcome exchange rates.
My AMC experience is technically post 80.. For $1500 I can honestly say that Pacer would have been chained to my Cherokee faster than the bank could count the dough..
When AMC was “on” they were ON! Pacer dosen’t show that. The Eagle does. I’ll wait till we get there though, Pacer and Gremmie are just the tip of the AMC iceberg.
It could have been armoured and weighed less,great idea but epic fail in the execution
When I was in university in the early 80′s, a friend of a friend had a Pacer we lovingly referred to as the Spacer. It was called this because he built a small console between the front seats that hid a bong with a couple of hoses. It was a very popular car for long road trips. Or so I was told
Another of my friends bought one of these for his wife to drive. He managed to find a perfectly cherry (but olive green in color) 1975 model in 1985. But it did have some elderly car issues, most of which I’ve forgotten by now, but I do remember helping to change out a radiator. It seems to me there was zero clearance between the rad and the fan, and less space to undo the auto tranny coolant lines. Anything you did under the hood of that car required you be a combination of Chinese acrobat and Indian contortionist. Big beefy midwestern types like myself just swore a lot.
The cars did ride well and were comfortable, but really didn’t compete against the smaller cars. It’s something of a shame, I like AMC’s, I don’t know that I’d buy a Pacer.
Hmmmm. How hard could it be to bolt in the drivetrain from an RX7? That’d take care of the “cramped engine compartment” problem.
Considering that when people want to make their RX7′s go fast, they swap in a LSx motor, I think I would be inclined to do that instead.
Who said anything about “going fast”?
As someone who’s done/participated in a number engine swaps, you go through all of that hassle, you WANT to go fast. Otherwise, why bother?
Well the car was originally designed for a Wankel engine that GM never built (and therefore never licensed to AMC) so in someways a Mazda rotary would be poetic justice.
Dan gets it…
Yes, I get it too. But unless you turbo those things, they just make a lot of noise. Add turbo, subtract engine room. Again, why bother?
I’ve often wondered if – after failing to secure a Wankel from Curtiss-Wright and later, GM – did AMC ever approach Mazda as a supplier of Wankel engines? Or even NSU, although the Ro80 would wind down production a few years later.
Wankel motors didn’t get good gas mileage, and after Oil Crisis 1 [winter 73-74], GM and AMC didn’t want to touch them anymore.
Also, all the glass added to the weight of the car. BTW, AMC needed $$ and sold off Buick V6 without blinking.
I remember looking at the Electric Vehicle Associates Pacer as a kid in the local library’s copy of ’1984 World Cars’, and thinking I was looking into the future. Judging by the Honda CR-Z, I guess that wasn’t too far off base.
IMO, no Pacer has the cool factor of a 304 V8 Gremlin X. Which raises the question–why did AMC pin its hopes on a car built around the concept of a compact cut from a big-car chassis, after the Gremlin had offered pretty much the same package and failed?