The evergreen car is hardly a new concept, especially in Mexico. The VW Beetle was built there for some 40 years. After some 20 years in production, the Nissan Tsuru has a way to go to break the VW’s long run. Will it last another 20?
The Tsuru’s appeal is understandable. Priced at 118,000 pesos ($9,113), it offers hard-to-beat value with four doors, a 105 hp, 1.6-liter engine and a reputation for being mighty tough– so much so that Tsurus are most often used as taxis here. Mexico’s Crown Vic?
The Tsuru costs only slightly more than the smallest cars sold, (i.e., the Hyundai I110/Atos), all of which have smaller engines. The Tsuru’s combination of price, performance and proven durability continues to be compelling, and it continues to be in the top ten best sellers. But for how long Nissan plans to keep building it is anyone’s guess.