How does one learn to write well? I’m still working on that, but it helps to have spent one’s formative years reading the classics, as in classic car ads. The early-mid sixties were a golden era for ad copywriters, and none was better than Cambell-Ewald, Chevrolet’s agency. David E. Davis wrote for them, as well as others. This one may not be among the very best, but it’s typical for the time: B&W picture; if the text doesn’t engage one, it was wasted. Not on me.
– December 2, 2011