Quickly, dust off your NSU Quickly and see you at the NSU Lido!
Three guys heading out with their NSU Quicklys
In 1955 the Italian general importers of NSU Angelo Macola and Ignazio Vok established a camping place on a piece of land on the Lido, just east of Venice. They called it the NSU Lido and welcomed anyone, especially those arriving on a NSU vehicle.
Two Prinz 3 at NSU Lido, one from Karlsruhe and one from Munich.
NSU seized the opportunity to link their motorized 2-wheelers and later their cars with the dreams of their users: vacations in Italy and getting there on a NSU motorbike or scooter. They spread the word in a 30 minute film, narrated in German of course. But here is a much shorter Italian promo:
After NSU became part of the Auto Union the name was changed to Union Lido. A summer vacation at Union Lido became a tradition for countless families from all over Europe, in particular Germany, Netherlands and Scandinavia. The Union Lido continuously added and updated their services that made the Union Lido a self contained vacation resort. You can reserve your spot on their website. Do it in time and you can join the 38. International Meet of the NSU Club from May 24 to 27, 2018. More info here.
What can you expect? Lots of NSU of course!