One day in 1961 I was next door (to my uncle’s tire shop) at Clark Dodge in Aledo, Illinois, and I ran across an envelope from Dodge Public Relations that was beginning to gather dust. So I swiped it. Don’t think that Clark Dodge ever missed the stuff as they didn’t advertise.
All of the following photographs, as well as descriptive text, is from Dodge Public Relations for newspaper release on Wednesday, September 27, 1961.
NEW DODGE POLARA — This is the high-performance, high-style 1962 Polara “500” which Dodge is introducing in the luxury sports car market (sic). The new, medium-price prestige car is powered by a 305-horsepower (ed-361 cu in) V-8. It’s available in two models: a two-door and a convertible.
BUCKET SEATS FOR POLARA — The luxurious interior of the 1962 Dodge Polara “500” features individually adjusting front bucket seats with a between-the seats console. The colors of the seats, instrument panel, door panels and carpeting are perfectly matched with the Polara’s distinctive two-tone exteriors.
NEW LOOK FOR DART — Dodge’s popular-price Dart is dramatically restyled for 1962. Dodge engineers say the new Dart features a new concept in standard-size car design which provides the owner with greater performance, economy and ease of handling. All useless weight and extra size has been “engineered out,” they say. Pictured above is the deluxe Dart 440 four-door hardtop.
1962 DART STATION WAGON — Dodge’s 1962 Dart line offers 13 versatile, four-door station wagon models. Functional in appearance, the new Dart wagons provide maximum interior space. Optional equipment includes chrome assist handles and luggage rack, and electric tailgate window. Shown above is the deluxe Dart “440” nine-passenger wagon.
NEW LANCER SPORTS MODEL — This is the Gran Turismo, a new addition to Dodge’s compact Lancer line for 1962. The new prestige sports model features bucket seats with luxurious, all-vinyl upholstery. Two economical engines are available for the Lancer “GT: a 101-horsepower, 6-cylinder model woith cast-iron cylinder block or a 145-horsepower “six” with an aluminum block. According to Dodge engineers, the aluminum engine provides exceptional performance comparable to some V-8’s (sic).
1962 DODGE LANCER — Dodge’s compact Lancer, introduced last fall, begins its second year with styling changes, including a new grille, and a wide variety of engineering improvements. Dodge engineers say design modifications and new materials give the Lancer increased performance, improved economy, greater reliability and smoother, quieter operation. Pictured above is the Lancer “770” four-door sedan.
VERSATILE DODGE TRUCK — At home in the city or on the farm, the 1962 Dodge D-100 Sweptline pick-up features a handsome, one-piece, chromium-plated steel grille, a low silhouette and contemporary styling. The Sweptline is powered by a 140-horsepower, 225-cubic-inch, Inclined six-cylinder engine. It is available with either 6 1/2-foot or 8-foot body. Its maximum gross vehicle rating is 5,100 pounds.
ECONOMICAL STAKE — Highly maneuverable on a 133-inch-wheelbase, this 1962 Dodge D-300 stake model features a 140-horsepower, Inclined 6-cylinder engine with 225-cubic-inch displacement. Standard on the unit, which has a 9-foot body, is a 4-speed transmission. The D-300 has a maximum gross vehicle weighting of 10,000 pounds.