Vintage Ads: Motor Trend’s 1977 New Car Issues – Targeting Car Enthusiasts With Ample Ads

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Advertisers assumed the best way to reach an audience of car enthusiasts back in the 1970s was with print ads, and Motor Trend’s New Car Issues in the fall of 1976 were filled with them.  Ironically, most of the ads were for imported cars, though the September and October issues of Motor Trend focused on the new 1977 domestic offerings. Also featured in abundance were batteries, automotive maintenance items, CB radios, home and car stereo equipment–basically anything that could appeal to a car geek was on offer.

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Ouch!!  Hard to call this fiberglass abomination a sports car, especially as it was designed for a VW chassis.  Porsche it ain’t…

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Black and Gold wasn’t just for Smokey and the Bandit Trans Ams…

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Look at that groovy van!!  Perfect for seventies-style cruising, courtesy of Coca-Cola.

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Well, if the Bradley GT was sold out, you could settle for one of these…

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The Japanese onslaught was tearing across multiple product categories in the 1970s, not just small cars.

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Just imagine, in 1977 this car was a competitor for the Chevrolet Chevette.  Talk about no contest…

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It was amazing how many ads were still in black and white in late 1976.  Granted, these ad units were slightly cheaper than the 4-color bleed units, but the impact was definitely less.

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What could be better than a CB radio that resembled a rotary dial phone?  That was Radio Shack, so cutting edge…

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