CC Outtake: Sell A Person A Good Truck And 40 Years Later They’ll Come Back For Another

Toyota Pickup

Toyota became the top selling auto manufacturer in the United States last quarter, making it the first time that GM was outsold in a quarter since Q3 of 1998 (Ford did it that time) and if I am not mistaken the first time ever by a “foreign” manufacturer (688,813 vs 688,236, Ford was far behind at 475,327 this time).  Of course Toyota engineers, designs, and builds a huge percentage of their vehicles in the US these days making them arguably as American as a practical matter as any of the others seeing as how many direct and indirect employees/workers they support in this country.  Year to date GM still leads (slightly) in the sales count but that may be in danger as well, it’ll be interesting to watch for the rest of the year.

Toyota Pickup

I can’t tell the exact model year of the older SR5 pickup, but it’s from somewhere around 1981 or so.  Who would have figured then that this truck would still be hauling stuff around today but here it is with a custom fit Harbor Freight tonneau cover over some stuff in the bed, having proved itself as nigh on unkillable.  These older trucks still have quite a following and are not uncommon sights, at least in the western states.  Certainly more so than the very early Ranger or S-10.

Toyota Pickup

Its replacement (stablemate?) is what looks to be a 2021 Tacoma in extended cab form and TRD4x4 trim package, the smallest cab offered nowadays and a mid-level equipment package.  4×4 is pretty much de rigueur around here nowadays and it’d likely be difficult to find a RWD one.  It could even be equipped with a manual just like the red SR5 is, being the only truck maker to still offer a manual version in a small(er) truck.  I won’t doubt that this Tacoma will still be here in 2061 as well and likely far beyond that if taken care of and maybe even if not taken care of.  Toyota itself has been playing the long game for longer and better than pretty much anyone and a repeat sale, even forty years later, is likely exactly the way the game plan read and still reads.