How To Get $2.5 Million For A 1977 Peugeot 504

This gives me the perfect opportunity to post a picture of the 404’s successor, which arrived in 1969.

In the most hotly watched automotive auction of the year, Iranian President Mahmoud Ahmadinejad’s white 1977 504 sold for $2.5 million, the proceeds going to a low-income housing project in Teheran. The buyer’s attorney would not identify his client, but did say he intended to build a museum (presumably not in the US) to house the world’s most famous (or spltiting the honor with Colombo’s 403 Cabriolet) Peugeot. The car would normally have been worth about $2000 in the local market.