Vintage Ad: 1968 Checker – “Introducing The Only American-Built Diesel Powered Automobiles”

This was a short-lived experiment, like a number of others in the past in the US. The Perkins 4.236, a four cylinder making 82 hp, was offered for one year in Checkers, and then it disappeared, in a cloud of smoke. Gas prices were reaching an inflation-adjusted historic low in the late 60s, and the extra cost of a noisy, slow and rough diesel engine just didn’t appeal. Leave that to Mercedes…