Last week, Jason ran a great write-up (replete with Linda Vaughn and George Hurst) on the ultra-rare Chrysler 300H (a genuine curbside classic that Paul managed to photograph behind a small restoration shop). To add to the mix, here is a period review from the July 1970 issue of Road Test Magazine, featuring a full road test of this most unusual Chrysler. Read on to see what they made of the white and gold beast back in the day.
Overall, Road Test was favorably impressed with the 300H, other than their oft-repeated concerns about the trunk release mechanisms. The enormous car was a strong performer, and it did offer luxury features to elevate it above more ordinary Chrysler 2-doors. But that was the problem: the 300H still came across as full-sized Chrysler, albeit one with an unusual paint job and rather out-of-place spoilers and hood scoops.
Buyers who wanted spoilers, scoops and wild paint with their muscle also wanted a more manageably-sized package, while buyers seeking large luxury “sport” offerings were finding plenty to like in the Personal Luxury segment. With the 300H as tested selling for around $6,000 ($39,522 adjusted), the competition was fierce from cars like the Ford Thunderbird, Buick Riviera, Oldsmobile Toronado and Pontiac Grand Prix–all of which offered very unique and desirable styling inside and out, while also having the potential to be optioned up for reasonably strong levels of performance and handling.
The blend of muscle car with super-sized traditional luxury car had not been working out too well sales wise for a number of years before the 300H was introduced. So it was no surprise that Road Test‘s projections for success (and Chrysler’s) were missed by a mile. Chalk the 300H up as another “flop” in Chrysler’s roster as the company proved once again to be tone deaf regarding market trends, no matter how interesting and unique the underlying concept of a Hurst Chrysler may have seemed.