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Curbside Classics Archives
Ford Brands 1970s Archive
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![(first posted 11/18/2015) In the late 1970s, Lincoln-Mercury tried to build upon the success of the Cougar by marketing their entire Mercury brand as being from “The Sign […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2015/11/1979-Lincoln-Mercury-01.jpg?resize=115%2C115&ssl=1 "Vintage Review: 1979 Mercury Marquis – Less Fat At The Sign Of The Cat")
Vintage Review: 1979 Mercury Marquis – Less Fat At The Sign Of The Cat
Posted on May 26, 2025 | 64 Comments(first posted 11/18/2015) In the late 1970s, Lincoln-Mercury tried to build upon the success of the Cougar by marketing their entire Mercury brand as being from “The Sign […] -
![One of the problems with trying to run a car company as a truly global business is that product strategies that do well in certain markets don’t work at […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/04/1970-Ford-26M-Levoranta-Classic-front-3q.webp?resize=115%2C115&ssl=1 "Vintage AMS Review: 1970 Ford 26M – Ford Tries To Build A German LTD, Ends Up With A “Farmer’s Mercedes”")
Vintage AMS Review: 1970 Ford 26M – Ford Tries To Build A German LTD, Ends Up With A “Farmer’s Mercedes”
Posted on April 22, 2025 | 31 CommentsOne of the problems with trying to run a car company as a truly global business is that product strategies that do well in certain markets don’t work at […] -
![GM’s big personal luxury coupes were all-new for 1971, debuting a bigger, squarer Oldsmobile Toronado and the controversial new “boat tail” Buick Riviera. How did they stack up against the […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/02/Motor-Trend-1970-12-Almost-a-Limousine-featured.webp?resize=115%2C115&ssl=1 "Vintage MT Comparison: 1971 Buick Riviera Vs. Oldsmobile Toronado Vs. Ford Thunderbird – “Almost A Limousine”")
Vintage MT Comparison: 1971 Buick Riviera Vs. Oldsmobile Toronado Vs. Ford Thunderbird – “Almost A Limousine”
Posted on March 2, 2025 | 25 CommentsGM’s big personal luxury coupes were all-new for 1971, debuting a bigger, squarer Oldsmobile Toronado and the controversial new “boat tail” Buick Riviera. How did they stack up against the […] -
![Ford’s flagship Lincoln Continental Mark was all-new for 1972, sporting a new look selected by Semon “Bunkie” Knudsen during his brief tenure as president of Ford Motor Company. Let’s […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/01/1972-Lincoln-Continental-Mark-IV-RM-Sothebys-spare-tire-hump.webp?resize=115%2C115&ssl=1 "Automotive History: 1972 Lincoln Continental Mark IV – Bunkie Knudsen Leaves His Mark")
Automotive History: 1972 Lincoln Continental Mark IV – Bunkie Knudsen Leaves His Mark
Posted on February 14, 2025 | 38 CommentsFord’s flagship Lincoln Continental Mark was all-new for 1972, sporting a new look selected by Semon “Bunkie” Knudsen during his brief tenure as president of Ford Motor Company. Let’s […] -
![From 1968 through about 1979, the Cadillac Eldorado and Lincoln Continental Mark were at the top of the heap of American prestige cars. In July 1970, Motor Trend began what […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/01/1970-Cadillac-Eldorado-and-Lincoln-Continental-Mark-III-front-view-composite.webp?resize=115%2C115&ssl=1 "Vintage M/T Review: 1970 Cadillac Eldorado Vs. Lincoln Continental Mark III – “Take Me To Beverly Hills”")
Vintage M/T Review: 1970 Cadillac Eldorado Vs. Lincoln Continental Mark III – “Take Me To Beverly Hills”
Posted on January 19, 2025 | 39 CommentsFrom 1968 through about 1979, the Cadillac Eldorado and Lincoln Continental Mark were at the top of the heap of American prestige cars. In July 1970, Motor Trend began what […] -
![What makes a luxury car? Is it size, power, gadgets, and prestige, or just a soft ride and a lofty price tag? Humorist Jean Shepherd and automotive iconoclast Brock Yates […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2024/12/1972-02_CD_Viewpoint_Ford_Thunderbird_Brock_Yates_Jean_Shepherd_sepia-joined.jpg?resize=115%2C115&ssl=1 "Vintage C/D Review: 1972 Ford Thunderbird – Jean Shepherd And Brock Yates Ask, “What Would Gatsby Do?”")
Vintage C/D Review: 1972 Ford Thunderbird – Jean Shepherd And Brock Yates Ask, “What Would Gatsby Do?”
Posted on January 12, 2025 | 31 CommentsWhat makes a luxury car? Is it size, power, gadgets, and prestige, or just a soft ride and a lofty price tag? Humorist Jean Shepherd and automotive iconoclast Brock Yates […] -
![Let’s return to a favorite polarizing topic at CC, the much beloved and maligned Mustang II. I’ve said my piece on it here, so I’m going to leave it mostly […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2024/10/cover.jpeg?resize=115%2C115&ssl=1 "Vintage R&T Technical Analysis and Driving Impressions: Mustang II – Connecting The Dots With The Pinto And Disappointment With Its Dynamic Qualities")
Vintage R&T Technical Analysis and Driving Impressions: Mustang II – Connecting The Dots With The Pinto And Disappointment With Its Dynamic Qualities
Posted on October 14, 2024 | 16 CommentsLet’s return to a favorite polarizing topic at CC, the much beloved and maligned Mustang II. I’ve said my piece on it here, so I’m going to leave it mostly […] -
![(first posted 7/30/2018) Recently Paul posted an article where Road and Track road tested a 1976 Plymouth Volare wagon. This led to several commenters comparing the Volare to […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2018/07/Feature-Photo.jpg?resize=115%2C115&ssl=1 "Vintage Review: Popular Science Tests 1978 Chevrolet Malibu, Mercury Zephyr, and Plymouth Volare Station Wagons – Size Confusion")
Vintage Review: Popular Science Tests 1978 Chevrolet Malibu, Mercury Zephyr, and Plymouth Volare Station Wagons – Size Confusion
Posted on July 29, 2024 | 99 Comments(first posted 7/30/2018) Recently Paul posted an article where Road and Track road tested a 1976 Plymouth Volare wagon. This led to several commenters comparing the Volare to […] -
![(first posted 4/13/2018) This week’s Curbside Classic has been filled with posts packed full of data and thoughtful perspectives on the decline of Motown’s fortunes through the years. […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2018/04/CD0468-Myopians-p1.jpeg?resize=115%2C115&ssl=1 "Vintage Article: The Grosse Pointe Myopians – Car and Driver’s Brock Yates Nails Motown")
Vintage Article: The Grosse Pointe Myopians – Car and Driver’s Brock Yates Nails Motown
Posted on April 14, 2024 | 124 Comments(first posted 4/13/2018) This week’s Curbside Classic has been filled with posts packed full of data and thoughtful perspectives on the decline of Motown’s fortunes through the years. […] -
![(first posted 3/3/2018) I’ve said everything I have to say about the Mustang II, numerous times, most vociferously here. So I’m just going to let Road and Track […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2018/03/pages0104.jpg?resize=115%2C115&ssl=1 "Vintage R&T Review: 1974 Mustang Mach 1 – “Neither Fast Nor Particularly Good-Handling…”")
Vintage R&T Review: 1974 Mustang Mach 1 – “Neither Fast Nor Particularly Good-Handling…”
Posted on March 3, 2024 | 48 Comments(first posted 3/3/2018) I’ve said everything I have to say about the Mustang II, numerous times, most vociferously here. So I’m just going to let Road and Track […] -
![(first posted 2/24/2018) The Capri, especially with the V6, was a real bright spot on the market in its early days; it was even the number 2 selling import […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2018/02/pages0102.jpg?resize=115%2C115&ssl=1 "Vintage R&T Review: 1974 Capri 2800 V6 – “Still Outstanding Among Compact Sporting Cars”")
Vintage R&T Review: 1974 Capri 2800 V6 – “Still Outstanding Among Compact Sporting Cars”
Posted on February 24, 2024 | 49 Comments(first posted 2/24/2018) The Capri, especially with the V6, was a real bright spot on the market in its early days; it was even the number 2 selling import […] -
![(first posted 2/5/2018) Among the treasure trove of hundreds of vintage R&T magazines a CC reader sent me about a year ago or so is this Buyer’s Guide from 1975. […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2018/02/cover.jpg?resize=115%2C115&ssl=1 "Road & Track 1975 Buyer’s Guide – Imports and Domestic Compacts")
Road & Track 1975 Buyer’s Guide – Imports and Domestic Compacts
Posted on February 5, 2024 | 55 Comments(first posted 2/5/2018) Among the treasure trove of hundreds of vintage R&T magazines a CC reader sent me about a year ago or so is this Buyer’s Guide from 1975. […] -
![(first posted 1/24/2018) The full-size Mercury was one of the car lines that received a comprehensive redesign for 1973, so it’s no surprise that Road Test Magazine […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2018/01/RT1172-73-Marquis-Main-Image.jpeg?resize=115%2C115&ssl=1 "Vintage Review: 1973 Mercury Marquis Brougham – Getting Ready For Steve McGarrett")
Vintage Review: 1973 Mercury Marquis Brougham – Getting Ready For Steve McGarrett
Posted on January 24, 2024 | 85 Comments(first posted 1/24/2018) The full-size Mercury was one of the car lines that received a comprehensive redesign for 1973, so it’s no surprise that Road Test Magazine […] -
![(first posted 1/17/2018) Few things are more gratifying than seeing greatness rewarded. Especially when the highly coveted recognition comes from a most prestigious entity. Think world renowned scientists earning […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2018/01/RT0173-Ford-Main-Image.jpeg?resize=115%2C115&ssl=1 "Vintage Review: 1973 Ford – Paul’s Favorite Wins The Award It So Richly Deserves")
Vintage Review: 1973 Ford – Paul’s Favorite Wins The Award It So Richly Deserves
Posted on January 17, 2024 | 100 Comments(first posted 1/17/2018) Few things are more gratifying than seeing greatness rewarded. Especially when the highly coveted recognition comes from a most prestigious entity. Think world renowned scientists earning […] -
![(first posted 1/15/2018) Return with us now to the good old days of 1971 and relive the joys of new car ownership of Detroit’s import-fighters. After you’ve read […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2018/01/15k-1.jpg?resize=115%2C115&ssl=1 "Vintage Review: 15,000 Mile C&D Comparison Test of 1971 Vega vs. Pinto – A Primer In Why The Japanese Came To Dominate the Passenger Car Market in the US")
Vintage Review: 15,000 Mile C&D Comparison Test of 1971 Vega vs. Pinto – A Primer In Why The Japanese Came To Dominate the Passenger Car Market in the US
Posted on January 15, 2024 | 86 Comments(first posted 1/15/2018) Return with us now to the good old days of 1971 and relive the joys of new car ownership of Detroit’s import-fighters. After you’ve read […]
