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American Brands: GM 
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GM Brands 1970s Archive
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![Over the years, the downsized 1978–1980 Pontiac Grand Prix has taken a lot of heat here at CC, even attaining Deadly Sin status. Was it really so bad? Let’s take […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/10/1979-Pontiac-Grand-Prix-SJ-Platinum-Dark-Charcoal-Mecum-Auctions-T303-front-MT-vignette.webp?resize=115%2C115&quality=70&ssl=1 "Vintage M/T Road Test: 1979 Pontiac Grand Prix SJ – Rare 4-Speed Manual In A Pontiac PLC Placeholder")
Vintage M/T Road Test: 1979 Pontiac Grand Prix SJ – Rare 4-Speed Manual In A Pontiac PLC Placeholder
Posted on October 29, 2025 | 17 CommentsOver the years, the downsized 1978–1980 Pontiac Grand Prix has taken a lot of heat here at CC, even attaining Deadly Sin status. Was it really so bad? Let’s take […] -
![Pontiac had been a pioneer in the muscle car field in the early ’60s, with its highly competitive big-displacement H.O. and SD V-8 engines. By the latter 1970s, that whole […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/10/1979-Pontiac-Firebird-Formula-Starlight-Black-Bring-a-Trailer-15-front-3q-left-vignette.webp?resize=115%2C115&quality=70&ssl=1 "Vintage M/T Road Test: 1979 Pontiac Firebird Formula – Last Call For The Hot L78/W72 Pontiac 400 V8")
Vintage M/T Road Test: 1979 Pontiac Firebird Formula – Last Call For The Hot L78/W72 Pontiac 400 V8
Posted on October 23, 2025 | 16 CommentsPontiac had been a pioneer in the muscle car field in the early ’60s, with its highly competitive big-displacement H.O. and SD V-8 engines. By the latter 1970s, that whole […] -
![A year and a half after introducing the smaller Seville, Cadillac downsized its full-size models for 1977, making them a bit less grotesque in size and somewhat better to drive. […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/08/1978-Cadillac-Coupe-de-Ville-Carmine-Red-Classic-and-Collector-Cars-front-3q-right-with-banner.webp?resize=115%2C115&quality=70&ssl=1 "Vintage C/D Review: 1978 Cadillac Coupe De Ville – “Surprise! Opulence Can Be Fun!”")
Vintage C/D Review: 1978 Cadillac Coupe De Ville – “Surprise! Opulence Can Be Fun!”
Posted on August 14, 2025 | 21 CommentsA year and a half after introducing the smaller Seville, Cadillac downsized its full-size models for 1977, making them a bit less grotesque in size and somewhat better to drive. […] -
![When the Oldsmobile Cutlass Salon debuted for 1973, Oldsmobile proclaimed it “A new Olds in the grand touring tradition,” complete with a plaque full of national flags to signify […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/07/1974-Oldsmobile-Cutlass-Salon-4SD-press-right.webp?resize=115%2C115&quality=70&ssl=1 "Vintage AMS Review: 1974 Oldsmobile Cutlass Salon – “Could Be Taken Around Bends Remarkably Quickly”")
Vintage AMS Review: 1974 Oldsmobile Cutlass Salon – “Could Be Taken Around Bends Remarkably Quickly”
Posted on August 1, 2025 | 39 CommentsWhen the Oldsmobile Cutlass Salon debuted for 1973, Oldsmobile proclaimed it “A new Olds in the grand touring tradition,” complete with a plaque full of national flags to signify […] -
![The Buick Wildcat had established itself as Buick’s big performance car of the sixties. It had been available with a hot dual quad V8 and four speed floor shift, although […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/07/471579.jpg?resize=115%2C115&quality=75&ssl=1 "Vintage Road Test Magazine Review: 1971 Buick Centurion – A Mild Cat Replaces The Wildcat")
Vintage Road Test Magazine Review: 1971 Buick Centurion – A Mild Cat Replaces The Wildcat
Posted on July 25, 2025 | 19 CommentsThe Buick Wildcat had established itself as Buick’s big performance car of the sixties. It had been available with a hot dual quad V8 and four speed floor shift, although […] -
![For 1970, GM senior management finally rescinded the corporate policy that limited intermediate-size cars to engines no bigger than 400 cubic inches. Buick, Oldsmobile, and Pontiac wasted no time […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/06/1970-Pontiac-GTO-455-RA-Pepper-Green-Mecum-Auctions-S214-front-3q-left.webp?resize=115%2C115&quality=70&ssl=1 "Vintage Car Life Road Test: 1970 Pontiac GTO 455 And 400 Ram Air – There IS A Substitute For Cubic Inches")
Vintage Car Life Road Test: 1970 Pontiac GTO 455 And 400 Ram Air – There IS A Substitute For Cubic Inches
Posted on June 30, 2025 | 19 CommentsFor 1970, GM senior management finally rescinded the corporate policy that limited intermediate-size cars to engines no bigger than 400 cubic inches. Buick, Oldsmobile, and Pontiac wasted no time […] -
![Although the launch of the second-generation Chevrolet Camaro was delayed until the middle of the 1970 model year, it arrived in late February with a splash, earning rave reviews […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/05/1970-Chevrolet-Camaro-RS-Z28-Citrus-Green-Mecum-Auctions-S77-front-3q-left.webp?resize=115%2C115&quality=70&ssl=1 "Vintage Car Life Review: 1970 Chevrolet Camaro Z/28 – “Close To A Mild-Mannered Race Car”")
Vintage Car Life Review: 1970 Chevrolet Camaro Z/28 – “Close To A Mild-Mannered Race Car”
Posted on May 18, 2025 | 21 CommentsAlthough the launch of the second-generation Chevrolet Camaro was delayed until the middle of the 1970 model year, it arrived in late February with a splash, earning rave reviews […] -
![Chevrolet advertised the 1970 Chevrolet Monte Carlo as a “gentleman’s car,” a budget-priced personal luxury coupe laden with styling cues reminiscent of more upscale rivals. Yet, it was also […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/04/1970-Chevrolet-Monte-Carlo-SS-Mecum-Auctions-T159-front-3q-left.webp?resize=115%2C115&quality=70&ssl=1 "Vintage Car Life Review: 1970 Chevrolet Monte Carlo SS454 – “A Gentleman’s Bomb”")
Vintage Car Life Review: 1970 Chevrolet Monte Carlo SS454 – “A Gentleman’s Bomb”
Posted on May 5, 2025 | 22 CommentsChevrolet advertised the 1970 Chevrolet Monte Carlo as a “gentleman’s car,” a budget-priced personal luxury coupe laden with styling cues reminiscent of more upscale rivals. Yet, it was also […] -
![(first posted 2/19/2016) As the dawn of a new decade began, Chevrolet fielded its final update of the landmark 1965 design. Unlike earlier iterations, this Impala […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2016/02/RTImpalaImage.jpeg?resize=115%2C115&quality=75&ssl=1 "Vintage Review: 1970 Chevrolet Impala Custom Coupe – Leaving Super Sports And The Sixties Behind, Especially In The Curves")
Vintage Review: 1970 Chevrolet Impala Custom Coupe – Leaving Super Sports And The Sixties Behind, Especially In The Curves
Posted on April 18, 2025 | 34 Comments(first posted 2/19/2016) As the dawn of a new decade began, Chevrolet fielded its final update of the landmark 1965 design. Unlike earlier iterations, this Impala […] -
![The 1970 Chevrolet Chevelle SS396 offered a complete performance package with image, name recognition, and the power of the vast Chevrolet dealer network. There was only one problem: As Car […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/02/1970-01-CL-30-a.webp?resize=115%2C115&quality=70&ssl=1 "Vintage Car Life Review: 1970 Chevrolet Chevelle SS396 – Bruiser With A Glass Jaw")
Vintage Car Life Review: 1970 Chevrolet Chevelle SS396 – Bruiser With A Glass Jaw
Posted on March 28, 2025 | 31 CommentsThe 1970 Chevrolet Chevelle SS396 offered a complete performance package with image, name recognition, and the power of the vast Chevrolet dealer network. There was only one problem: As Car […] -
![The 1976–1979 Cadillac Seville was intended to compete with European luxury cars like the Mercedes-Benz 450SEL, but it was also sold in Europe. The West German magazine auto motor und […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/02/AMS-1976-05-lead-1.webp?resize=115%2C115&quality=70&ssl=1 "Vintage AMS Review: 1976 Cadillac Seville – “A Typical American — But One Of The Best”")
Vintage AMS Review: 1976 Cadillac Seville – “A Typical American — But One Of The Best”
Posted on March 8, 2025 | 35 CommentsThe 1976–1979 Cadillac Seville was intended to compete with European luxury cars like the Mercedes-Benz 450SEL, but it was also sold in Europe. The West German magazine auto motor und […] -
![GM’s big personal luxury coupes were all-new for 1971, debuting a bigger, squarer Oldsmobile Toronado and the controversial new “boat tail” Buick Riviera. How did they stack up against the […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/02/Motor-Trend-1970-12-Almost-a-Limousine-featured.webp?resize=115%2C115&quality=70&ssl=1 "Vintage MT Comparison: 1971 Buick Riviera Vs. Oldsmobile Toronado Vs. Ford Thunderbird – “Almost A Limousine”")
Vintage MT Comparison: 1971 Buick Riviera Vs. Oldsmobile Toronado Vs. Ford Thunderbird – “Almost A Limousine”
Posted on March 2, 2025 | 25 CommentsGM’s big personal luxury coupes were all-new for 1971, debuting a bigger, squarer Oldsmobile Toronado and the controversial new “boat tail” Buick Riviera. How did they stack up against the […] -
![With its front-wheel drive, fully independent suspension, and optional turbocharged engine, the downsized 1979–1985 Buick Riviera was a huge step forward in sophistication, with improved road manners and crisp new […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/02/Road-Track-1979-03-p52-a.webp?resize=115%2C115&quality=70&ssl=1 "Vintage R/T Review: 1979 Buick Riviera S Type – The “S” Stands For “Sharp,” Not “Sporty”")
Vintage R/T Review: 1979 Buick Riviera S Type – The “S” Stands For “Sharp,” Not “Sporty”
Posted on February 9, 2025 | 18 CommentsWith its front-wheel drive, fully independent suspension, and optional turbocharged engine, the downsized 1979–1985 Buick Riviera was a huge step forward in sophistication, with improved road manners and crisp new […] -
![In the fall of 1978, Cadillac rolled out the model that would become one of its greatest all-time hits: the 1979 Cadillac Eldorado — newly downsized and a half-ton lighter, […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/01/CD1979-05-vignette.webp?resize=115%2C115&quality=70&ssl=1 "Vintage C/D Review: 1979 Cadillac Eldorado – A Brilliant False Dawn")
Vintage C/D Review: 1979 Cadillac Eldorado – A Brilliant False Dawn
Posted on January 23, 2025 | 51 CommentsIn the fall of 1978, Cadillac rolled out the model that would become one of its greatest all-time hits: the 1979 Cadillac Eldorado — newly downsized and a half-ton lighter, […] -
![From 1968 through about 1979, the Cadillac Eldorado and Lincoln Continental Mark were at the top of the heap of American prestige cars. In July 1970, Motor Trend began what […]](https://i0.wp.com/www.curbsideclassic.com/wp-content/uploads/2025/01/1970-Cadillac-Eldorado-and-Lincoln-Continental-Mark-III-front-view-composite.webp?resize=115%2C115&quality=70&ssl=1 "Vintage M/T Review: 1970 Cadillac Eldorado Vs. Lincoln Continental Mark III – “Take Me To Beverly Hills”")
Vintage M/T Review: 1970 Cadillac Eldorado Vs. Lincoln Continental Mark III – “Take Me To Beverly Hills”
Posted on January 19, 2025 | 39 CommentsFrom 1968 through about 1979, the Cadillac Eldorado and Lincoln Continental Mark were at the top of the heap of American prestige cars. In July 1970, Motor Trend began what […]
