Already popular in their native country, 1988 was the year Roxette released their second studio album, Look Sharp!, which propelled the Swedish pop-rock duo to international fame and success. Featuring chart-topping singles, such as “Listen to Your Heart”, “The Look”, my personal favorite of “Dangerous”, and “Dressed for Success”, the very latter of which is how I would describe this other Swedish export of 1988, this Volvo 240 DL.
Long viewed as a car bought by those looking for a premium, comfortable, and safe European car without the pretentiousness of brands such as Mercedes-Benz or Jaguar, owning a newer Volvo in and of itself signified that one had some money, as Volvos weren’t exactly the most budget-friendly cars. While less in your face about it, ownership of an “unpretentious” Volvo nonetheless showed that one was dressed for success.
With several million sold and somewhat simpler mechanics and electronics, the 200 Series is typically more commonly found on the roads today than the 1980’s era 700 Series, and often in excellent condition like this 1988 considering its vintage. While fashion trends change with the times, understated elegance (see “business casual”) is something that can always be pulled off with success.
And for those looking for some up-beat ’80s beats and glory, here’s the full music video.
Photographed in Hanover, Massachusetts – May 2018