A Visit To Classical Gas — Enchanting Finds in the Land of Enchantment

I feel confident in asserting that there are not many readers of this post who would drive by the scene depicted above without taking a second look. Unless one were dashing to another appointment, or otherwise beset by the bothers of daily life, there can be no reason not to at least slow and take a little peek.

Let’s do that. As usual, I promise that there’s more here than meets the eye.

Last Spring, I was definitely not beset by the bothers of day to day life as I was on something that I am told is called “vacation”. My understanding about how this vacation thing is supposed to work is that you get to drive largely aimlessly for days on end and do pretty much nothing besides stop at places like the one in our lede photo. I should note that this definition of “vacation” is one that I’ve had for most of the past 40 years or so. And aside from when I had small children in the back seat (i.e., “the bothers of daily life”), it’s generally worked.

There will never again be small children in my back seat, so theoretically I ought to get to do vacation with increasing frequency. We’ll see about that. But at least for now it seems prudent for me to seize the moment. And so it happens that last Spring I had the entirely guiltless chance to put in 1400 miles over the course of a week touring New Mexico.

There is literally nowhere one can look in New Mexico and not catch a glimpse of some fabulous scenery. Either you’re standing right in the middle of it, or it’s just hanging out there a little way in the distance.

NM plates have carried the “Land of Enchantment” phrase for decades. The 2017-launched “Chile Capital of the World” plate won the America’s Best License Plate award from the Automobile License Plate Collectors Association (who knew??). I concur.

 

Those New Mexico license plates don’t say “Land of Enchantment” for nothing. There is hardly a place in New Mexico that doesn’t make you want to pull over, stop, and take pictures. The whole place is just so cinematic.

Whether it’s driving 200 miles out of one’s way (whatever that means when kind of the whole point of the trip is to drive around aimlessly) to see the National Radio Astronomy Observatory’s Very Large Array where the movie Contact was filmed…

…or encountering a real life Forrest Gump-style runner (“For no particular reason, I just kept on going.“), New Mexico has lots to offer, and I could go on. But what I couldn’t do while driving through Embudo, NM was to go on past the somewhat acclaimed roadside attraction known as “Classical Gas”.

No, not that Classical Gas – not the three-time Grammy award winning hit by Mason Williams that I vividly recall blanketing the AM radio airwaves during the summer of 1968. That Classical Gas was arranged by Mike Post of The Rockford Files, L.A. Law, Law and Order, Magnum, P.I., The A Team, Hill Street Blues and other amazingly famous television themes (not to mention the absolutely iconic Yacht Rock single “Theme from The Greatest American Hero (Believe it or Not)“).

Every single one of those credit sequences (linked) are worth watching, particularly by fans of 1980 – 1990s vehicles and street scenes.  Go ahead.  I’ll be here when you get back.

Both Mason Williams and Mike Post are still with us, although it’s unknown (to me) whether either has ever visited Classical Gas in Embudo. Nevertheless, I’m going to guess that on the six degrees of separation thing, there are way fewer than six separating Mason Williams, Mike Post, and the Classical Gas “museum” in Embudo. Let me explain.

Classical Gas, the museum/roadside attraction/???? (it’s really hard to classify), is owned and operated by the extremely affable Johnnie Meier. I’m not going to spend much time here going into Mr. Meier’s history since one of the things about being affable in a public setting is that you tend to get a fair bit written about you, and Johnnie definitely has stuff written about him online.

I spent over an hour walking through his collection – much of which might be for sale if Johnnie is in the mood or you make the right offer – talking to Meier about subjects as diverse as old oil cans and STEM education. It turns out that he and I have crossed paths (another of those six degrees things) via work with the U.S. Department of Energy and Los Alamos National Laboratory’s science and technology education outreach. It’s easy to tell that Meier is a man of many talents and interests. Collecting gas station ephemera and equipment is kind of the tip of the iceberg for someone who is clearly quite the renaissance man.

Take that credit card charge thing. Seeing one of these used to be a daily occurrence, particularly if you drove a thirsty 1970s V8 American car as I did back in the day. Then one day, all that just stopped.  No more signing something that the station attendant handed you. No more notation of your license plate number on the charge form. No more gas station attendant (unless you live in New Jersey).

Sometimes life just changes, and you forget that it’s happened until you see something like this.

Likewise those “service reminder” stickers that used to be on everyone’s driver’s side door jamb. These were pretty much universal, at least here in the U.S. I haven’t seen a recently-applied one in decades. Should you be interested in starting to use them again, Johnnie Meier probably has you covered with all of the stickers you may need for pretty much forever.

“Permanent Record”. Obviously a different permanent record than the one that talks about that time I was sent to the principal’s office in 5th grade for clobbering some kid named Bill over the head with one of those plastic and chrome chairs we had in the back of the classroom.  He deserved it, and the Principal agreed; but still insisted that this would become part of my permanent record.

 

The gas station credit card thing, and the service reminder stickers are but examples of how Classical Gas is chock full of stuff that makes one nostalgic for the warp and weft of a day-to-day life that has largely slipped away unnoticed and now no longer exists.

Remember when “trading stamps” were everywhere and these dispensers were at gas stations and grocery store registers…ready to crank out a string of stamps that needed to be pasted into “redemption books” (a term that always seemed more religious than I was ever comfortable with)? Then one day, no more stamps.

Did anyone mark the occasion where redemption was no longer possible?

Getting back to the point about how Classical Gas and the flotsam and jetsam of commercial culture that it contains may not be far separated from someone like Mike Post or at least the television industry that he was a part of, is the fact that Classical Gas is not simply the abode of a obsessive collector of petrolina and all manner of lost and nearly forgotten commercial culture. (Pat, I’d like to buy some punctuation, please.) Yes, it’s all of that, but it is also a part of the vibrant New Mexico-based television and motion picture production industry.

Let’s say that you are someone interested in filming a television show that takes place in the time of Jim Rockford (1974), perhaps my favorite Mike Post-related effort. Where would you actually find gas pumps that looked like those from that Union 76 station that Gretchen Corbett and James Garner are standing in front of?

Well, if you are with a production company working out of New Mexico, you might call Johnnie Meier at Classical Gas, and he’d have you covered. You could outfit an entire gas station from the 1920s through at least the 1970s with materials from Classical Gas.

Hopefully, once you worked out the financial details, you’d send some Teamsters to pick the stuff up in Embudo since by his own admission, Johnnie is getting a little old to be lugging things like gas pumps and giant signs in and out of his own truck. Which is what he was doing on the day I encountered him.

Johnnie spends a lot of time dragging stuff around the Southwest. Much of that is due to the fact that right now New Mexico is one of the top 10 states in the U.S. offering substantial tax credits for film production companies. Subsequently, the state has developed significant infrastructure for film production work. Netflix has invested by building a 100 acre studio site near Albuquerque, and it’s far from the only studio setting up shop in the state.  Watch carefully, and you’ll see an increasing number of films and streaming series that use New Mexico as their location or backdrop.

The lead character of Duster, set in 1972, drives a 1970 340 Duster all over NM and parts of AZ. This show by the way is a 1960s – 1970s car spotter’s dream. I intend to write a full post on this show soon.

 

For example, the recent (and now unfortunately canceled) HBO series Duster was largely filmed in Albuquerque. Here’s Duster’s namesake vehicle ripping through what turns out to be the corner of Central Avenue and 5th Street downtown in “1972”.

Closer to Embudo is the old mining town of Cerrillos. Maybe you recognize the Casa Grande trading post (aka, the “Cerrillos Turquoise Mining Museum and Petting Zoo)”?

For what it’s worth, I am of the belief that the words “and Petting Zoo” should be appended to the names of most historical sites in our United States. The “Lincoln Memorial and Petting Zoo” is a concept that surely can get considerable traction under the current national circumstances.

Moving inside, you notice the windows full of colored glass bottles.

Any Dark Winds fans out there? Granted, the filmmakers CGI’d out the prominent 1980s Saab parked outside the trading post (in real life on the day I was there and likely for most of the past 10 years) for when Jim Chee was supposedly in the building during the show’s early 1970s time frame.

There was no Sergeant Manuelito present on the day I visited Los Cerrillos (and Petting Zoo), although I can verify that most of those pots and cans were indeed hanging from the ceiling.

I might suggest a Dark Winds storyline in future seasons that focuses on glass telephone pole insulators.  Because a) I love glass telephone pole insulators and b) both the Cerrillos Trading Post and Mr. Meier over at Classical Gas are flush with these things.

Well, there’s probably a much bigger market supplying vintage gas pump globes to collectors and production prop masters than telephone pole insulators since unfortunately no one ever seems to notice if a film has period-correct insulators.

Classical Gas also makes room for a wide variety of other artifacts that have little or no connection to gas stations. A large fiberglass Woodsy Owl figure stands guard over the museum’s backyard. Woodsy – for those readers not born in or adjacent to the 1970s – is the red-headed stepchild to the U.S. Forest Service’s much better known mascot, Smokey (the) Bear. This artifact appears to be the “old Woodsy”, which was retired by the Forest Service in 2009. Replaced with a redesigned Woodsy, the Forest Service published instructions about how the old Woodsy costumes (but presumably not large fiberglass models) needed to be destroyed by fire in the presence of a U.S.D.A. Forest Service law enforcement officer.

Of course there’s a Smokey figure at the Casa Grande Trading Post, and Petting Zoo.

 

Yeah, the severity of that order seems to have surprised Smokey too. Then again, the Forest Service is a big deal in New Mexico, and so presumably its mascots should take the demands of their employers very seriously. It turns out that nearly 35% of the land in New Mexico is federally-owned. Of that, 34.88% – or 9,418,000 acres – is managed by the Forest Service. What that means is that I as a U.S. tax payer hold a pretty big stake in the Land of Enchantment; and even though 3.4 million of those acres are used for classified activities such as shooting missiles and (at least in the past) detonating nuclear weapons, I’m pleased that Woodsy and Smokey are out there watching over most of the remaining 25 million acres of my enchanted land that is readily open to my periodic inspection.

During most of my March, 2025 trip Southern New Mexico was beset with severe dust storms.

 

Actually, I was able to kind of inspect even some of the mostly-prohibited parts devoted to shooting missiles and blowing things up. Later in the week, after spending time in Albuquerque/Santa Fe/Taos near Embudo, we made it down to the southern portion of the state and drove through White Sands. Here (above), we’re passing through the wonderfully-named “Organ, NM“. Organ is at the southern end of the White Sands Missile Range. Trinity Site, where the first atomic bomb (built in Los Alamos, NM, which I also visited) was detonated in 1945 is at the northern end of the range well over 100 miles away.  Trinity Site is open to the public just twice a year, on the first Saturday in April and the third Saturday in October. I fully intend to visit some day. This seems mandatory for anyone who is a student of 20th century science and technology.

Back to Classical Gas, maybe the next time I pass through, Johnnie will have done something with the 1953 Chevrolet Sedan Delivery that is long-term parked in front of the museum.

There does seem to be some kind of sporadic effort at Classical Gas to work on the handful of vehicles on-site. This 1953 Mercury looks to be a bit further along in the “let’s see if we can get it running” process. Then again, given the favorable climate in New Mexico, there’s a good chance that the Mercury under cover may have sat somewhat indefinitely with its hood up. My impression is that Johnnie is a busy guy and there’s really only so much one man can do with the riches that comprise his collection. The Chevrolet and the Mercury seem like they may someday make it back on the road or perhaps into the background of some filmed production that is set in the mid-1950s.

Other artifacts, such as this Ford pickup’s hood will likely only wind up exhibited as the art they have turned into. This patina-rich hood looks destined for a wall in a bar or restaurant somewhere. Then again, maybe it should reside at your house. If so, you know where to find it. From the looks of things, it is highly likely to be waiting for you right where I found it on the ground at Classical Gas.

To my mind, it’s not really possible to honor all things petroleum without acknowledging where all of that comes from. Accordingly, Classical Gas has a good representation of dinosaurs. Naturally there’s one of the Sinclair Dinos that used to (and once again!) decorate the front of Sinclair Stations.

Johnnie has other dinosaur models. Because, why not? These look about ready to break free of their glass telephone pole insulator boundary (petting zoo).

I hope that in their dash to freedom they don’t knock over this excellent collection of vintage radiator and oil treatments.

Not everything at Classical Gas is directly related to gas. A large portion of the sign from a former Blake’s Lotaburger dominates one end of the property. Blake’s – “The Original Green Chile Cheeseburger” – is a New Mexico tradition (and is likely only one or two degrees of separation from gas of one type or another). Lotaburger scored numerous references on that more modern New Mexico tradition, Breaking Bad.

There’s also the sign from the former Jalopy’s Drive-In, which the Internet says used to be located in Perkins Oklahoma. I’ve never been to Perkins, although I guess I’ve been near there (it’s kind of between Oklahoma City and Tulsa). It’s hard to say when Jalopy’s closed but it doesn’t seem like it was that long ago. The various Internet sites that discuss restaurants inform me that this “location” is permanently closed and suggest that I find a “similar place”.

As if.

Like I’m going to trust the frickin’ robots to suggest something “similar” to an actual drive-in restaurant in what’s sort of the middle of nowhere in Oklahoma?

“Huh. How ’bout Chipotle? That’s close.”

I’d be much better off just building my own. Drive-in, that is. And if I were to seriously entertain that notion, I’d definitely get on the horn to Classical Gas, which in addition to gas pumps, dinosaurs, old cars, credit card holders, trading stamps and kiddie rides (yup, wrote about those already) there’s most of what I’d need to open my own Big Boy-ish Drive In.

I’m not sure which of the nearly 30 different brands of Big Boy I might choose to replicate. Sure, there are the ever-so-common Bob’s, Abdow’s, Shoney’s or even Frisch’s. But then maybe I should re-create the rather exclusive and little known outside of old-timers in Roanoke, VA, Yoda’s Big Boy.

Invented by Big Boy the double decker hamburger was. Yes, hummmmmm.

 

A further leg-up on the create your own drive-in is available from Classical Gas as Johnnie holds an entire Valentine Diner. I didn’t get any photos of the whole diner building as I was focusing on photographing mostly small (“small” being a very relative term at Classical Gas) items. But I did get the story about how Johnnie acquired the Valentine and trucked it to Embudo himself. As I said, he’s all about lugging stuff around. It apparently took him a number of years to convince the guy he bought it from to sell it to him, and Johnnie’s not especially eager (he says) to sell it on himself. Nevertheless, I sort of get the idea that this is Meier’s story about many of the items he holds, and for the right price the right person could have their own small diner building for starting up their own drive-in, or maybe a kitchen-focused tiny house (and petting zoo).

A classic piece of Wichita, Kansas-manufactured Americana in nearly ready to move-in shape? The idea is intriguing to say the least and may be worth pursuing the next time I’m in Embudo.

There absolutely will be a next time.

Related Reading

Netflix’ Dark Winds Blows Its Automotive Casting
The Cars of TV’s “The Rockford Files”
A Tiger On Your Roof, And Other Gas Station Memorabilia
And Then One Day There Were None – A Classic Oil Can