Cadillacs on display at the Goad Motor Company, a Cadillac and Oldsmobile dealer that was located at 1214 W. 6th Street in Austin Texas (featured here before).
Photo taken in 1956 and part of the collection of Rescuing Texas History from the UNT.
Vintage Dealer Snapshots: Cadillacs On Display In Texas, 1956
– Posted on April 15, 2024
I was right! I thought that was an Olds in the showroom.
There’s one behind the row a “Caddy’s” as well.
For a Texas resident, the sedan in the 1st spot from left, with the AC air scoop on its hunch, had to be tantalizing when driving past on a searing hot day.
Think it was 1967. My older brother had just completed a year of studies at Univ. of SC before he could enter Art Center in LA. Brother had to drive from NC, to CA. Brother had a sportscar in his teenage years, but sophomore’s at UNSC not allowed to have a car on campus.
When brother was admitted to Art Center, Dad wanted brother to drive a more reliable auto cross country. No clue why Dad bought brother a low mileage 1952-1953 Cadillac. It was very low mileage, pristine, I only saw it once. I am sure my sports car loving brother hated the big Cadillac but it got him across country.
Someday, I might ask my brother what happened to that Cadillac.
So what did they have to do, Goad you into buying a car?
I know, ugh!
I’m a bit surprised a Cadillac dealer would use hand-painted, non-illuminated(?), two-dimensional plywood signage. Something a Chev dealer might advertise with. Guess, I’ve been spoiled, by some of the highly elegant, and high-end branding, some Cadillac dealers employed at the time.
Someone in the family gave me a dinner plate-sized metal version of that “Cadillac Service” sign. It hangs over the door into the dining room from the kitchen. I assumed it was a pre-war design, but who knows?
Here’s a Google map image of the dealership today. You can see the service dept entrance in the back of the image:
https://www.google.com/maps/@30.2735999,-97.7592054,3a,90y,54.74h,70.63t/data=!3m6!1e1!3m4!1s6rX8QctFYEfzTdydtWxq5g!2e0!7i16384!8i8192?entry=ttu
Dealership changed hands a few years later, becoming. Charles Maund Olds-Cadillac. Moved out to U.S 183 (Research Blvd.) by the ’70s. I
By 1963, this was Charles Maund Olds-Cadillac and my Dad bought a new Olds Dynamic 88 from them. A year later. He bought Mom a new Olds F-85 Deluxe.
In 1968, I purchased a gorgeous used 1967 Toronado from their used car lot just across the street (6th St.). Years later in 1976, I was doing well enough to buy a new 1976 Cadillac Seville from them. Last of my Olds-Caddy purchases by then…. JJS
What? No hood mounted longhorns?
I can’t speak for the fifties but in Chicago heights, rout 30 was nothing but car dealers. Bustling in the late 60’s
And early 70’s..just about any car could be found.now most have torn down now.. how times have changed.
What a nice lineup ! .
I can’t imagine buying a back car in TEXAS, I suffered enough with other brands in black in the Desert .
As mentioned the trunk mounted AC units were nice, they often had clear plastic tubes rising out of the package tray and leading unto duct works along the sides of the roof .
By the late 50’s & early 60’s when I was logging serious time in these fine cars none had working AC and the humid Summer heat in New England was brutal .
Make mine one of the coupes here, I’ll resurrect the AC and re spray the roof white t ease the heat absorption .
-Nate