Bus Stop Classic Oddities: Superior Coach Company “Avenue”, “Supercruiser”, and “Pioneer FMC” Buses – Less Than Superior

North and South American CC readers are likely familiar with the products of Superior Coach Company – you may have ridden in a Superior school bus “back in the day.”  School buses were the company’s main claim to fame, though they were also a major player in the Professional car market.  But as with any company, they had their “ups and downs” – let’s take a look at three somewhat obscure Superior buses that were less than a hit with customers.

This bus was recently donated to the Conneaut (Ohio) Area Historical Society – it had been in the basement of a warehouse for over 60 years. The goal is to restore it. Photo by Sid Walker

 

Late 1940’s-early 50’s Superior “Avenue” Urban Transit Bus.  Until recently, I never knew Superior took a stab at the transit bus market, but here it is.  A 25-30 foot rear-engined model.  Rather than using an OEM chassis, Superior developed its own in-house and allowed customers to choose an engine. This one has a Hercules JXD, a popular model during and after the war.  It’s a 320 cu. in. (5.2L) gasoline in-line straight six L-head, with 86 hp and 200 ft lbs of torque.  It was a low compression design, so it could run on 76 octane fuel.  I couldn’t find any production figures for the bus, but it’s likely only a few were made before Superior pulled the plug around 1952.

1957-77 Superior Supercruiser.  Superior made this large rear-engined model, in 35 and 40 foot lengths.  It used mostly a GMC RM 7500 chassis with a variety of engine options; gas and diesel.  Competing with similar models from Crown, Gillig, Blue Bird, Carpenter, and others, it was never a big seller.  But it had a more successful life south of the border where it was license-built and used in both urban transit and intercity roles, mainly in Brazil, Colombia, and Venezuela.

1980 Superior Pioneer FC.  This one is even more obscure – other than these advertisements, I couldn’t find any pictures of this bus.  My guess is that several prototypes were built and marketing materials produced, but the bus was never put into production.  Nineteen-eighty was when Superior was having severe financial problems, being liquidated by its parent company that year. It’s likely a “stillborn” model.  If any of our bus experts have more accurate info, please comment below.

The “Superior” name went through several owners, and today S&S/Superior Coach Company is located near the old Superior bus factory in Lima Ohio, where it manufactures a Cadillac platform-based hearse.