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American Brands: GM 
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Design Archive
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![Between 1959 and 1964, Cadillac offered four-door hardtops in distinct “four-window” and “six-window” roof styles. While some customers may have appreciated this array of choices, buyers quickly demonstrated definite preferences […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2026/08/1960-Cadillac-Series-62-4HT-6-Window-and-4-Window-composite-115x115.webp "From Flattop To Formal: Cadillac’s 1959–1964 Four-Window And Six-Window Four-Door Hardtops")
From Flattop To Formal: Cadillac’s 1959–1964 Four-Window And Six-Window Four-Door Hardtops
Posted on August 9, 2026 | 16 CommentsBetween 1959 and 1964, Cadillac offered four-door hardtops in distinct “four-window” and “six-window” roof styles. While some customers may have appreciated this array of choices, buyers quickly demonstrated definite preferences […] -
![The 1964–1966 Ford Thunderbird, known today as the “Flair Bird,” was one of the most dramatically styled cars of its time, but what really made it stand out was its […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2026/04/1966-Ford-Thunderbird-convert-Raven-Black-Bring-a-Trailer-121-front-right-with-dash-inset-115x115.webp "1966 Ford Thunderbird: Dream Car With A Space Age Interior To Let Your Inner Child Take Flight")
1966 Ford Thunderbird: Dream Car With A Space Age Interior To Let Your Inner Child Take Flight
Posted on April 8, 2026 | 27 CommentsThe 1964–1966 Ford Thunderbird, known today as the “Flair Bird,” was one of the most dramatically styled cars of its time, but what really made it stand out was its […] -
![For 1977, Cadillac scaled back its C-body De Ville and Fleetwood Brougham to the more rational dimensions of their early-’60s ancestors, with less weight, better gas mileage, and much-improved maneuverability. […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2025/12/a-cad-76-vert-115x115.jpg "1977 & 1985 Cadillac De Ville and Fleetwood Brougham: What’s So Hard About Styling A Downsized Car?")
1977 & 1985 Cadillac De Ville and Fleetwood Brougham: What’s So Hard About Styling A Downsized Car?
Posted on December 6, 2025 | 37 CommentsFor 1977, Cadillac scaled back its C-body De Ville and Fleetwood Brougham to the more rational dimensions of their early-’60s ancestors, with less weight, better gas mileage, and much-improved maneuverability. […] -
![Like a meteor crashing through the sky, diagonally canted quad headlights were a styling trend that shone brightly and then burned out quickly. Let’s take a look at this short-lived […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2019/11/1961-DeSoto-Front-View.jpg "When Headlights Went Sideways: A Brief History of Diagonally Canted Headlights")
When Headlights Went Sideways: A Brief History of Diagonally Canted Headlights
Posted on November 15, 2025 | 25 CommentsLike a meteor crashing through the sky, diagonally canted quad headlights were a styling trend that shone brightly and then burned out quickly. Let’s take a look at this short-lived […] -
![You could say a lot about the 1959 Pontiac, especially the top-of-the-line Bonneville, but its most lasting legacy was introducing the trademark Pontiac split grille. Although Pontiac nearly abandoned the […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2025/11/1959-and-1960-Pontiac-Bonneville-2HTs-Sienna-Coral-and-Shelltone-Ivory-Mecum-S8-and-S154-composite-115x115.webp "How The 1959 Pontiac’s Split Grille Defined The Brand For The Next 50 Years")
How The 1959 Pontiac’s Split Grille Defined The Brand For The Next 50 Years
Posted on November 5, 2025 | 28 CommentsYou could say a lot about the 1959 Pontiac, especially the top-of-the-line Bonneville, but its most lasting legacy was introducing the trademark Pontiac split grille. Although Pontiac nearly abandoned the […] -
![The Corvair was a revolutionary car in a number of ways but the biggest and most lasting influence may not be so obvious. The Corvair’s rear engine and sporty handling […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2025/04/a-corvair-60-fq.jpg "The 1960 Corvair Created A Global Design Revolution – Its Effects Can Still Be Seen")
The 1960 Corvair Created A Global Design Revolution – Its Effects Can Still Be Seen
Posted on May 6, 2025 | 20 CommentsThe Corvair was a revolutionary car in a number of ways but the biggest and most lasting influence may not be so obvious. The Corvair’s rear engine and sporty handling […] -
![Yes, the 1960 Ford has fans. But the sad reality is that there weren’t nearly enough of them around in 1960 to keep it from being a serious sales flop, […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2025/03/a-quest.jpg "The 1960 Ford Was A Big Styling (And Sales) Flop — Here’s How It Might Have Looked")
The 1960 Ford Was A Big Styling (And Sales) Flop — Here’s How It Might Have Looked
Posted on March 18, 2025 | 20 CommentsYes, the 1960 Ford has fans. But the sad reality is that there weren’t nearly enough of them around in 1960 to keep it from being a serious sales flop, […] -
![I’ve been away from CC for a while. One of the things occupying my time has been a piece on the American two-door wagon. In an extract from that piece, […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2024/04/mero3.jpg "The American Two-Door Wagon 1928-1981: Ponies")
The American Two-Door Wagon 1928-1981: Ponies
Posted on April 9, 2024 | 62 CommentsI’ve been away from CC for a while. One of the things occupying my time has been a piece on the American two-door wagon. In an extract from that piece, […] -
![(first posted 12/4/2017. revised 12/3/2023) The fact that the downsized and unusually-styled 1962 Plymouth and Dodge were a blunder is indisputable, in terms of their failure on the market. But […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2021/12/ffffv.jpg "Brilliant Blunder: 1962 Plymouth & Dodge – The Real Reason They Were Downsized")
Brilliant Blunder: 1962 Plymouth & Dodge – The Real Reason They Were Downsized
Posted on December 4, 2023 | 180 Comments(first posted 12/4/2017. revised 12/3/2023) The fact that the downsized and unusually-styled 1962 Plymouth and Dodge were a blunder is indisputable, in terms of their failure on the market. But […] -
![(first posted 7/16/2017) Automotive pundits and experts around the world routinely claim that the minivan (a.k.a the MPV, the people-carrier or whatever you wish to call Puff the […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2017/07/plymouth_1984.jpg "Automotive History: One Box To Rule Them All – An Archeology Of The Minivan")
Automotive History: One Box To Rule Them All – An Archeology Of The Minivan
Posted on July 16, 2023 | 65 Comments(first posted 7/16/2017) Automotive pundits and experts around the world routinely claim that the minivan (a.k.a the MPV, the people-carrier or whatever you wish to call Puff the […] -
![(image composite by atomicsamba. click on images for maximum effect) (first posted 3/13/2017) The 1950s were famous for a number of things. Some of the more memorable ones are […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2017/03/Cadillac-1954-Park-Avenue.jpg "Mileposts in Design: Cadillac’s “Dagmars” – An Intimate Look At Their Origins, Development and Namesake")
Mileposts in Design: Cadillac’s “Dagmars” – An Intimate Look At Their Origins, Development and Namesake
Posted on March 13, 2023 | 59 Comments(image composite by atomicsamba. click on images for maximum effect) (first posted 3/13/2017) The 1950s were famous for a number of things. Some of the more memorable ones are […] -
CC Literature: Secret Classified Documents Revealed–“The Comet Story” (1960)
Posted on February 15, 2023 | 31 CommentsI classify these documents as “secret” because I have searched the internet for “The Comet Story” several times over the years and have never found any reference to it. -
![(first posted 5/24/2012) Virgil Exner is most often associated with the era of sweeping fins and other spacey design affectations during his tenure at Chrysler. But his most influential and […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2022/08/ssdty.jpg "Design History: Virgil Exner’s 1963 Stutz Revival – The Drawing (And Toy Cars) That Launched The Whole Neo-Classic-Brougham Era")
Design History: Virgil Exner’s 1963 Stutz Revival – The Drawing (And Toy Cars) That Launched The Whole Neo-Classic-Brougham Era
Posted on August 11, 2022 | 96 Comments(first posted 5/24/2012) Virgil Exner is most often associated with the era of sweeping fins and other spacey design affectations during his tenure at Chrysler. But his most influential and […] -
![Sometime after retirement GM’s Vice President of Design Chuck Jordan took a writing stint at Sports Cars International, a now-gone auto enthusiast oriented magazine. Naturally, for someone who worked at […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2022/08/Scan-220729-0001.jpg "Vintage Commentary: ‘A Design Revolution’ – Chuck Jordan On The Styling Of GM’s Wild 1959 Cars")
Vintage Commentary: ‘A Design Revolution’ – Chuck Jordan On The Styling Of GM’s Wild 1959 Cars
Posted on August 11, 2022 | 16 CommentsSometime after retirement GM’s Vice President of Design Chuck Jordan took a writing stint at Sports Cars International, a now-gone auto enthusiast oriented magazine. Naturally, for someone who worked at […] -
![Duesenberg SJ Rollston “Twenty Grand” Gordon Buehrig designed some of the most brilliant and groundbreaking cars of the 1920s, 1930s, and beyond. Think Cord 810, Duesenberg J/SJs, Auburn Boat tail […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2021/06/Buehrig-top.jpeg "Vintage Road & Track Biography (1966): Gordon Buehrig – Designer of American Classics Such As Duesenberg, Cord, Auburn, and More")
Vintage Road & Track Biography (1966): Gordon Buehrig – Designer of American Classics Such As Duesenberg, Cord, Auburn, and More
Posted on June 19, 2021 | 9 CommentsDuesenberg SJ Rollston “Twenty Grand” Gordon Buehrig designed some of the most brilliant and groundbreaking cars of the 1920s, 1930s, and beyond. Think Cord 810, Duesenberg J/SJs, Auburn Boat tail […]
