Curbside Classic: 1964 Rambler American 330 – This Or Nothing

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

You’ve seen this scenario before, maybe in front of you in the grocery store line.  Perhaps it was the young you who was the would-be recipient of a parent’s generosity or kindness.  A kid is offered something that isn’t quite what they wanted, and that thing seems totally unacceptable in the moment.  A parent then counters that the child may compromise and have said object, or nothing at all.  The boy or girl may pout, stomp their feet, or glare angrily back at the parent before acquiescing and accepting their gift of a pack of gum, candy, or whatever it is.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

A more adventurous or willful child may double-down on their refusal and say they’ll take “nothing”, perhaps in the hope that the parent will feel guilty and give the kid what they actually want.  I remember having played it both ways, and can tell you the smart one is Kid A.  Free is free, and gratitude will win over bratitude, all day.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

When I was a teenage car shopper in the early ’90s, I had looked at an ’85 or so Plymouth Turismo for sale in the Flint Journal classifieds for $2,000 (the equivalent to just over twice as much, thirty years later).  The father was selling it for his teenage daughter, for whom he had just purchased this sporty Chrysler L-body hatchback.  She didn’t like it and wanted a Pontiac Fiero instead.  This was at a point by which any lingering public adoration for the Fiero had largely cooled off and the car had been out of production for a few years, so it wasn’t like the Fiero was the hot car of the minute.  The little Pontiac was still, however, a limited production two-seater with pop-up headlights that would have looked cool while parked in a lot nearest to the Benetton at the Genesee Valley Mall.  I wonder how that Fiero worked out for her.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

To be clear, a Turismo wouldn’t necessarily have been my first choice of any car at all, but from everything I had read, the 2.2 liter four-cylinder engine was reliable, responsive, and very economical.  These little front-drivers had a high utility quotient with their large cargo area beneath the hatchback (32.4 cubic feet with the rear seats down), and I still consider them to be decent-looking cars.  For the things I wanted in a ride: looks, efficiency, peppy performance, usability, and the ability to carry more than just one passenger, that nice Turismo would have checked all of those boxes.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

The girl’s father told me, sounding almost rueful, that the Plymouth wasn’t sporty enough for her.  I could imagine what she looked like, with her permed and teased-out hair, wearing her preppy cardigan from The Limited, and snapping her gum like she couldn’t be bothered with that… thing in the driveway her father had brought home.  (Like, what’s a “Plymouth”, anyway?)  I passed on the Turismo only because it was slightly out of my price range.  Also, I knew I’d be moving to Florida after my senior year of high school, and had hoped to find a car that had never been exposed to road salt.  I should also clarify that my disdain for the ’84 Ford Tempo GL I had inherited from regular Dennis family car duty stemmed largely from the fact that it wouldn’t stay running while at a stop, even after untold trips to Autotech Garage.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

The seller’s phone number has been redacted as this car was for sale a year and a half ago.

This ’64 Rambler Classic was for sale in my neighborhood in the fall of 2021, parked not more than ten minutes’ walking distance from the Lake Shore campus of nearby Loyola University Chicago.  The Ramblers is also the name for the various varsity sports teams at the university.  The car was advertised as being owned by the same family from new, and with just under 49,000 original miles on it.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

It had been treated with factory undercoating, and had been garaged, covered and winterized.  The asking price was $8,000, which sounded entirely reasonable to me, not knowing much about what the market looks like for cars like this.  There seemed to be only a little bit of rust that seemed fixable while the car could still be enjoyed on the road.  Aside from the generic rear styling (which lacks even backup lamps, which must have been optional), it’s a nice-looking, little car.  In terms of style, the new-design ’64 was light-years ahead of the ’63 American with its frowny-face and ancient architecture.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

The 330 trim level of this car was midrange for the ’64 American, and while my Encyclopedia of American Cars from the editors of Consumer Guide doesn’t have a breakout for each, individual configuration, over 160,300 Americans were sold that year.  Available models ranged from the most basic 220 two-door sedan that started at $1,907, to a 440 convertible that was the most costly in the lineup at $2,346, and of which just over 8,900 were sold.  This aqua beauty likely has the 90-horsepower, flathead version of the 195.6 cubic-inch inline six cylinder engine, though an overhead valve version with 125-hp came standard in the 440 series and was optional in the lesser cars.  There was also a dual-carb, 138-horse version of the ohv mill that came standard in the 440H hardtop coupe, which was also optional across the range.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

Rambler / AMC sales would peak in ’63, with over 464,000 sold.  The last year American Motors would break the 400,000 mark would be ’74, a year in which this small car specialist rallied in the wake of the gas crisis and sold almost 431,800 cars.  Our featured car is one of about 393,900 ’64 Ramblers that found buyers.  Curiously, Rambler’s highest sales ranking was in ’61, when 377,900 units was third only to Chevrolet and Ford, and ahead of Plymouth by over 20,000 cars.  Also in ’64 and among the American’s compact competition among the domestics, Plymouth sold 251,000 Valiants (including the Barracuda variant), Chevrolet sold 191,900 Corvairs and another 166,600 Chevy IIs, and the Ford Falcon was the compact sales winner with 300,000 units.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

A is for “awesome”.

I looked at this American and immediately envisioned it going to a Loyola student (perhaps originating from Kenosha, Wisconsin) who knows how to wrench and with a taste for the retro.  Go Ramblers!  Irony never seemed to go away (I thank my fellow Gen-Xers for this), so this car would be a great choice – no less so than the random Plymouth Valiant I’ve seen around these parts.  This little car has so many neat, little details – from the script font of its chrome badges, to the stylized “A” that crowns the hood, its finely ribbed grille texture, and those big, round headlamps that seem to have been the appetizer for the ’74 Matador coupe that arrived a decade later.  For what it is, which is to say a basic economy car, it looks cool and interesting in today’s landscape.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

The thing that gets lost on me when reading about Ramblers, either here at Curbside or elsewhere, is how tragically uncool they were in general when new.  I was born in the mid-’70s, and in a GM town, so I don’t remember seeing many, if any, Ramblers at all.  This is to say I have little-to-no frame of reference as to how dorky they were when they were common sights on the road.  I remember most used AMC cars seeming like a cut below similar offerings from the Big Three, but if I was of an age where I was just starting college far away from the family nest and my parents had offered to buy me a ’74 AMC Hornet, I’m sure I would have said, “Yes, please,” instead of refusing and holding out in the hope of getting something else.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

I honestly can’t imagine declining to accept a car my parents had offered to buy me, no matter what it was, unless it had a reputation for danger or unreliability (like the Tempo I got rid of), which might lead to a way-uncool scenario in which I might be seen pushing said automobile to the nearest side street after it stopped on a main thoroughfare.  Otherwise, if any car ran and drove safely, efficiently, and/or reliably (or any combination of two of those three), driving it would be better than walking or biking long distances when things needed to be hauled.  What would the new-car equivalent of this Rambler American have been when I was in college in the ’90s?  An early Hyundai Excel?  A Kia Sephia?  I’m not disparaging those cars.  Rather, I’m simply asking if someone who was aware these Rambler Americans when new will help me understand.

1964 Rambler American 330 four-door sedan. Edgewater Glen, Chicago, Illinois. Friday, October 8, 2021.

To have made it fifty-seven years into 2021 (at the time of these photographs), this Rambler doesn’t look like it had ever been treated to the kind of abuse and neglect to which college students can subject their cars.  What is apparent, though, is by its sheer perseverance (if a car could be said to possess such a quality), this little economy car from American Motors has ended up being much cooler in present day than it probably ever was in its youth.  By having done so, it has almost become an object of first-choice.  Notice that I said “almost”.  I’m convinced that back in the day, I would have have driven it… especially over nothing.

Edgewater Glen, Chicago, Illinois.
Friday, October 8, 2021.