The Mustang’s arrival was an era defining event; so much so that over half a century later, we are still talking about those early models on a regular basis. Even non-car people need hardly an introduction to the car. So, how about taking a look at them, as they arrived in dealers back when new?
The photos in this collection more or less cover the wide range of folks who lusted after these from early on; they’re a quite varied lot, and speaks to the way the model appealed to many since its dawn. Most photos, regrettably, are hard to track down location wise, though details have been added when available.
We’ll start with the older lady at Jenkins Motor Co. above, presumably getting the keys to her hardtop.
Another key exchange, now for a convertible. In the showroom, some ’65 Falcons seem to be visible.
A giveaway of some sort, with a Mustang convertible and a live mustang, displayed at Johnny Parsons Ford in Milford, OH.
New owners, ready to drive away in a ’66 convertible.
Mustangs displayed in a promo shot at Mendenhall Ford, in St. Louis, MO.
In the showroom, with a ’65 Fairlane wagon in the back.
We showed this image recently, but these early Mustangs at a lot deserve a place in this gallery.
Another Mustang getting a good deal of attention in this promo shot at Mosehart & Keller Ford, in Houston, TX.
It’s Season’s Greetings for 1966 at Les Arkenberg Ford in Gardena, CA.
Mustangs on display at Hemphill McCombs Ford, San Antonio, TX.
In #3 I think the horse is the giveaway.
Probably buy a mustang and get a free horse.
I had to look that one up. They were giving away the horse, though it’s not clear whether purchase of a Ford was required.
What I find interesting is that the horse is a stallion, according to the ad below. On the right-hand side of the ad, it says
Free Registered Live Mustang Stallion
Fully Equipped
Bridle, Saddle, Blanket
Seems like a Stallion (i.e., not a gelding) would be quite a handful for most people. Certainly not the “let’s get our kid a pony” type of horse.
A lot of real Mustang buyers here, unlike the image cultivated by advertising. Bookkeepers and families, not NASCAR drivers.