Classic Magazine Ads (And More): Road & Track, May 1979

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Returning to the regular schedule, after Caprice Week- next on our Classic Ads’ posts, is a somewhat important issue.

At the time, R&T were very impressed with the Chevy Citation and the GM X-bodies in general, declaring them the most important cars to come out of Detroit for a long time and true competitors to foreign cars. I’ll be uploading posts from this issue throughout the week with related articles, but for now- the Ads:

 

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Harry up and enter the sweepstakes.

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It’s ugly but somehow I like it.

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Back in the seventies Jacky Steward did many Ads for Ford.

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It seems every month, Renault had a new Ad for the 5 (sorry, the Le Car).

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Chevrolet had really invested in the Citation’s Ad. This was a center-of-issue, multiple paged affair, where supposedly you would be answered any question of query you could think of regarding this car:

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I actually like the way it looked- as for the car itself…

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Contrary to Chevrolet, Oldsmobile settled for one page to sell their X-body Citation sister.

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Did you have this set-up in your car?

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Read it and weep…

Alright, more from this issue later this week.