Returning to the regular schedule, after Caprice Week- next on our Classic Ads’ posts, is a somewhat important issue.
At the time, R&T were very impressed with the Chevy Citation and the GM X-bodies in general, declaring them the most important cars to come out of Detroit for a long time and true competitors to foreign cars. I’ll be uploading posts from this issue throughout the week with related articles, but for now- the Ads:
Harry up and enter the sweepstakes.
It’s ugly but somehow I like it.
Back in the seventies Jacky Steward did many Ads for Ford.
It seems every month, Renault had a new Ad for the 5 (sorry, the Le Car).
Chevrolet had really invested in the Citation’s Ad. This was a center-of-issue, multiple paged affair, where supposedly you would be answered any question of query you could think of regarding this car:
I actually like the way it looked- as for the car itself…
Contrary to Chevrolet, Oldsmobile settled for one page to sell their X-body Citation sister.
Did you have this set-up in your car?
Read it and weep…
Alright, more from this issue later this week.