1966 Buick Riviera Versus 1966 Oldsmobile Toronado – Closely Related, Yet So Different (Part 1)

Composite photo showing right side views of a Silver Green 1966 Buick Riviera with chromed steel road wheels and an Ocean Mist 1966 Oldsmobile Toronado Deluxe

Coyote Classics (Riviera) and RM Sotheby’s (Toronado)

 

The two most impressive new cars of 1966 both came from rival General Motors divisions, and both shared the same GM E-body shell. Yet, they both looked and were quite different, one a body-on-frame car with a conventional front-engine/RWD powertrain and the other unitized with front-wheel drive. Let’s take a closer look at the 1966 Buick Riviera and Oldsmobile Toronado and see how they compared, beginning with their structure and engineering.

The convoluted story of how a sporty “flame-red car” drawn by designer Dave North intersected with an Oldsmobile Advanced Engineering FWD project to become a big personal luxury coupe has been told many times, and it’s not my intention to repeat it here. What I want to focus on instead is how that big FWD luxury coupe — the 1966 Oldsmobile Toronado — related to and compared with the 1966 Buick Riviera.

Color photo of the GM Body Development Studio, with designers in white shirts and ties working around several full-size clay models, including one that appears to be a 1966 Riviera on the right side and a 1966 Toronado on the left

General Motors LLC

 

Although it’s not dated, the above photo was taken in the GM Body Development Studio during the development of these cars — my guess would be sometime in 1963. Here are the two cars represented by the clay model as they appeared in their final forms:

Right front 3q view of a Silver Green 1966 Buick Riviera with styled steel wheels

1966 Buick Riviera in Silver Green / Coyote Classics

 

(The Coyote Classics listing says the above car is Silver Green, but it doesn’t look very green — I don’t know if that’s a trick of the lighting or if the specified color is wrong. Pro tip: If you’re selling a classic car, include the actual paint and trim codes from the trim plate!)

Right front view of an Ocean Mist 1966 Oldsmobile Toronado Deluxe

1966 Oldsmobile Toronado Deluxe in Ocean Mist / RM Sotheby’s

 

One of the goals of the E-body program was to reduce the per-unit cost of future generations of the Buick Riviera by spreading the major tooling costs across multiple models. Each automotive body shell was a complex welded assembly of thousands of individual parts, not including the exterior sheet metal, so sharing those parts — and, more importantly, the tooling used to manufacture them — was essential to keeping the costs of each car within reason. GM divisions each had their own tooling budgets, which they could use to individualize their versions of the shared body.

B&W cutaway of the Oldsmobile Toronado body shell, seen from the left rear 3q

1966 Oldsmobile Toronado body shell / General Motors LLC

 

The Toronado and Riviera shared much of their inner body structure, as well as their A-pillars, roof upper, inner door structures, and windshields, door glass, and backlights. However, they each had different exterior sheet metal, including different hoods, fenders, door outers, and decklids.

In profile, the similarities were evident:

Right side view of an Ocean Mist 1966 Oldsmobile Toronado Deluxe

1966 Oldsmobile Toronado Deluxe / RM Sotheby’s

Right side view of a Silver Green 1966 Buick Riviera with styled steel wheels

1966 Buick Riviera / Coyote Classics

 

From head on, however, the Toronado and Riviera looked quite different, although both were very imposing:

Front view of an Ocean Mist 1966 Oldsmobile Toronado Deluxe

1966 Oldsmobile Toronado / RM Sotheby’s

Front view of a Silver Green 1966 Buick Riviera

1966 Buick Riviera / Coyote Classics

 

Also, while both cars had concealed headlamps, the Toronado and Riviera each handled them differently. The Toronado lights didn’t look very good in the raised position and were vacuum-operated, making them slow to open or close and inevitably troublesome in later life.

Front end of an Ocean Mist 1966 Oldsmobile Toronado Deluxe with its headlights on

1966 Oldsmobile Toronado Deluxe / RM Sotheby’s

 

The Riviera headlights swiveled into position via an electric motor rather than by manifold vacuum.

Head-on view of a 1966 Buick Riviera GS with its headlights on

1966 Buick Riviera GS in a non-stock purple / Primo Classics International

 

From the rear three-quarter view, the Toronado and Riviera were clearly two variations on the same semi-fastback “monocoque” theme. (In this case, the “monocoque” referred not to the structural design, but to the fact that there was no separation between the roof and body sides.) However, the sheet metal was so different that it was hard to see the structural resemblance.

Left rear 3q view of an Ocean Mist 1966 Oldsmobile Toronado Deluxe

1966 Oldsmobile Toronado Deluxe / RM Sotheby’s

Left rear 3q view of a Silver Green Buick Riviera with wire wheel covers

A different 1966 Buick Riviera in Silver Green / Mecum Auctions

 

From the rear, the average person might have said you were crazy if you explained that Toronado and Riviera shared the same body shell:

Rear view of an Ocean Mist 1966 Oldsmobile Toronado Deluxe

1966 Oldsmobile Toronado / RM Sotheby’s

Rear view of a Silver Green 1966 Buick Riviera

1966 Buick Riviera / Mecum Auctions

 

However, the dimensions were suggestive:

1966 Buick Riviera and 1966 Oldsmobile Toronado,
Major Exterior Dimensions
Dimension Riviera Toronado
Overall Length 211.0 in. 211.2 in.
Wheelbase 119 in. 119 in.
Track, front 63.5 in. 63.5 in.
Track, rear 63.0 in. 63.0 in.
Overall width 78.5 in. 78.8 in.
Overall height, unladen 52.8 in. 53.4 in.
Curb weight, base 4,316 lb 4,496 lb (4,551 lb Deluxe)

 

(All of these dimensions are from the official specs Buick and Oldsmobile submitted to the Automobile Manufacturers Association (AMA). The Riviera dimensions in the AMA specifications differed slightly from the ones in the 1966 Buick brochure — I’m not sure why.)

Such cleverly disguised structural commonality was a GM strong suit in this era — General Motors had been doing this sort of thing since the 1930s, and had gotten very good at it. However, the cars to which these tricks were usually applied tended to be very similar in mechanical layout. Looking underneath the Toronado and Riviera revealed some dramatic differences:

Underside of an Almond Beige 1966 Oldsmobile Toronado, seen from beneath with the car on a hoist

1966 Oldsmobile Toronado / Bring a Trailer

Underside and frame of a Silver Green 1966 Buick Riviera, seen from underneath with the car on a hoist

1966 Buick Riviera / Coyote Classics

 

The Toronado, of course, was FWD, while the Riviera was driven by its rear wheels, but the differences were more extensive than that, beginning with the frames. The Toronado was unitized, meaning that its structural strength came from the body shell itself. However, like 1960 and later full-size Chrysler unibody cars (or the old Citroen Traction Avant), it had a separate partial frame that carried the powertrain and front suspension:

Cutaway drawing of a 1966 Oldsmobile Toronado body (with no powertrain or front fenders) and frame

1966 Oldsmobile Toronado body and subframe / General Motors LLC

 

Unlike Chrysler unibodies, which only extended back to the cowl, this partial frame extended under the passenger compartment to terminate at the front spring shackles of the rear suspension:

Frame and rear suspension of the 1966 Oldsmobile Toronado

1966 Oldsmobile Toronado subframe and rear springs / General Motors LLC

 

Like a Chrysler, the Toronado had front torsion bar springs, whose rear mounts were carried on a crossmember:

Engineering illustration of the frame and suspension of the 1966 Oldsmobile Toronado, highlighted in white against a gray background

1966 Oldsmobile Toronado frame and suspension / General Motors LLC

 

Although the corporation (and Car and Truck Group VP Ed Cole) had wanted Buick to share the complete Toronado FWD package, Buick management had been adamant about retaining RWD. The eventual solution was for Buick to adapt the cruciform frame and chassis from the 1963–1965 Riviera to the new body, extending the frame’s center section to accommodate the longer wheelbase of the 1966 cars. (As Paul has previously explained, being able to do this was one of the features of the GM X-frame.)

Cruciform frame of a 1966 Buick Riviera

1966 Buick Riviera cruciform frame / General Motors LLC

 

Fisher Body designed an essentially modular underbody structure, allowing the Riviera and Toronado to share their sills (the inner structure of the rocker panels) and portions of the floorpan while still accommodating their different frames and the Riviera driveshaft. Since the X-frame was a true self-supporting frame (not a deliberately flexible perimeter frame or subframe), adding this to the unitized E-body shell made the Riviera structure significantly stiffer than the Toronado.

Where the Toronado had torsion bars in front and a beam axle on single leaf springs in back, with four shock absorbers …

Engineering illustration of the 1966 Oldsmobile Toronado rear suspension,with beam axle, vertical and horizontal shock absorbers, and parallel leaf springs

1966 Oldsmobile Toronado rear suspension / General Motors LLC

 

… the Riviera had coil springs all around, with a conventional live axle located by three trailing arms and a Panhard rod, as in 1965. The big change between 1965 and 1966 was that the rear coils were now atop the axle rather than on the lower arms. A heavy-duty suspension was optional for a few dollars extra, and was included as part of the Gran Sport package.

Rear axle and suspension of a Silver Green 1966 Buick Riviera, seen from below and behind with the car on a hoist

1966 Buick Riviera / Coyote Classics

 

As with most contemporary Buick and Oldsmobile full-size cars, the Toronado and Riviera used different engines, albeit of the same nominal 425 cubic inch displacement. The Toronado version of the recently redesigned Rocket V-8 had SAE gross ratings of 385 hp and 475 lb-ft of torque:

Oldsmobile 425 engine in an Ocean Mist 1966 Oldsmobile Toronado Deluxe

Oldsmobile 425 cu. in. (6,964 cc) V-8 / RM Sotheby’s

 

The 1966 Riviera used the last of the Buick “Nailhead” series, normally rated at 340 gross horsepower and 465 lb-ft of torque (hence the “Wildcat 465” name) with a single Rochester Quadrajet four-barrel carburetor:

Buick 425 "Wildcat 465" engine under the hood of a Regal Black 1966 Buick Riviera GS

Buick 425 cu. in. (6,970 cc) Wildcat 465 engine / Theodore W. Pieper — RM Auctions

 

In previous years, Buick had offered a Super Wildcat version of this engine, with two Carter four-barrel carburetors and an extra 20 hp. For 1966, this initially became a dealer-installed option, priced at $254.71, although it conveniently found its way onto most (though not all) of the press cars. Starting in March 1966, the Super Wildcat engine again became a factory option, although only 179 buyers ordered it that way.

Buick Super Wildcat under the hood of a Riviera Red 1966 Buick Riviera GS

1966 Buick Riviera in Riviera Red, with factory-installed Super Wildcat engine / Barrett-Jackson

 

Both cars used three-speed Turbo Hydra-Matic transmission (which Buick still called Super Turbine 400), with a variable-pitch stator. However, the Toronado version, known as the TH425, separated the torque converter from the transmission, driving it with a chain, and reversed the transmission’s rotation so that it could send power forward rather than back, with a small planetary differential next to the engine. (Buick actually designed the Toronado differential and driveshafts, although Buick didn’t use them until 1979.) The right-hand driveshaft passed under the engine oil pan; it’s foreshortened in the illustration below.

Red- and pink-shaded cutaway diagram of the TH425 transmission and differential in a 1966 Oldsmobile Toronado

1966 Oldsmobile Toronado TH425 Unitized Power Package / General Motors LLC

 

While the Toronado offered no performance options in 1966, the Riviera again offered a Gran Sport package, priced at $176.82. In addition to the obligatory ornamentation and some engine dress-up, this included a heavy-duty suspension, Positraction (with either a 3.23 or 3.42 axle ratio), freer breathing exhaust, and a modified transmission governor with higher shift points. The GS entitled you to order (but didn’t include) the quicker-ratio power steering, which was $121.04 extra, but required only three turns lock-to-lock, compared to 3.4 for the Toronado. Both cars had rather large turning circles

Riviera GS badge on the fender of a Regal Black 1966 Buick Riviera Gran Sport

1966 Buick Riviera GS in Regal Black / Theodore W. Pieper — RM Auctions

 

How did they perform? Road tests of the Toronado were all over the map in terms of acceleration — a spread of over 2 seconds in 0 to 60 mph times and a full second through the quarter mile — suggesting that contemporary testers struggled to extract the best dragstrip-type performance from a heavy FWD car that was very reluctant to spin its wheels. As for the Riviera, contemporary magazines almost all seemed to have tested the GS model (typically with the optional 3.42 axle ratio), and almost always with the dual-4V Super Wildcat engine. Motor Trend was a rare exception on the latter point, testing a GS with the standard 340 hp engine and 3.21 axle, so we’ll use their figures for comparison.

1966 Buick Riviera GS and Oldsmobile Performance
Acceleration Riviera GS Toronado
0–30 mph 3.1 secs. 3.4 secs.
0–45 mph 5.2 secs. 5.9 secs.
0–60 mph 8.6 secs. 9.5 secs.
Passing, 40–60 mph 4.5 secs., 330 ft. 5.1 secs., 372 ft.
Passing, 50–70 mph 5.0 secs., 440 ft. 5.6 secs., 492 ft.
Standing start ¼ mile 16.4 secs. at 84 mph 17.2 secs. at 82 mph
Source M/T, Feb. 1966 M/T, Dec. 1965

 

Some Toronado test cars did better than this — the distinguished British magazine Autocar, testing a LHD Toronado import on a somewhat damp test track, managed 0 to 60 mph in 8.7 seconds, the quarter mile in 16.9 at 88 mph, and an observed two-way average top speed of 127 mph — but the Riviera was over 200 lb lighter, and thus consistently quicker, even with the single-carburetor engine. On the other hand, the 1966 Riviera was about 200 lb heavier than the 1965, so the Riviera wasn’t as quick as its predecessor.

Whitewall tire on spider wheel of an Almond Beige 1966 Oldsmobile Toronado Deluxe

1966 Oldsmobile Toronado Deluxe in Almond Beige with chromed spider wheels / 1966 Oldsmobile Toronado / Bring a Trailer

 

Oldsmobile had done a good job of preventing torque steer with FWD and such a massive engine, and the resistance to wheelspin that hampered the Toronado in dragstrip starts contributed to outstanding wet-weather traction. The Toronado also had fine straight-line stability. The Riviera was less confident in the wet, but the firmer Riviera GS could be tossed around a bit on dry roads in a way the Toronado didn’t encourage. However, even the GS would have really benefited from more steering feel, stickier tires, and firmer shock absorbers. Both Buick and Oldsmobile remained allergic to shock damping, favoring a soft ride on smooth roads at the cost of nervous jitters on uneven surfaces, especially with stiffer springs. (Surprisingly, the 1966 Toronado suspension was a lot stiffer than the standard Riviera, although not as stiff as the Riviera GS.)

Engineering illustration of the 1966 Oldsmobile Toronado finned drum brake,alone and with the wheel installed

1966 Oldsmobile brake, 11-inch finned cast iron drum / General Motors LLC

 

For all of the GM divisions’ obvious engineering muscle, their attitude towards brakes remained firmly in the “What, us worry?” camp. Although Chevrolet offered an excellent set of four-wheel disc brakes on the Corvette, both of these 4,400+ lb cars made do with finned drum brakes — cast iron all around for the Olds, aluminum in front and iron in the rear for the Buick — which were barely adequate.

Buick aluminum finned drum brake

1966 Buick Riviera brake, 12-inch aluminum drum / The Cadillac Ranch

 

Buick drum brakes had only about 5 square inches more effective lining area than the Toronado drums and had almost identical swept area, so while the Riviera had better-than-average brakes as drum-braked big cars went, its actual deceleration rates and stopping distances were mediocre. On the other hand, Toronado braking was borderline scary: With so much weight on the nose, the Toronado would quickly overheat the front brakes while abruptly locking the rear wheels, making the Toronado a real handful in a panic stop from higher speeds.

Left side view of an Ocean Mist 1966 Oldsmobile Toronado Deluxe

1966 Oldsmobile Toronado Deluxe / RM Sotheby’s

 

All of this engineering detail was probably lost on many buyers. For most people other than car magazine editors, these were first and foremost stylish and expensive luxury specialty cars akin to the Ford Thunderbird. Tomorrow, we’ll look at how the Riviera and Toronado interiors compared.

Related Reading

1966 Buick Riviera Versus 1966 Oldsmobile Toronado – Closely Related, Yet So Different (Part 2) (by me)
Curbside Classic: 1966 Oldsmobile Toronado – GM’s Deadly Sin #16 – Let’s Try A Different Position For A Change (by Paul N)
Curbside Classic: 1966 Buick Riviera – The Ultimate Bill Mitchell-Mobile? (by Paul N)
Vintage Review: 1966 Oldsmobile Toronado – Car And Driver Heads To Pikes Peak With The Newest From Olds (by GN)
Vintage Road Test: 1966 Oldsmobile Toronado – “Who’d Buy A Car Like That?” – Oldmobile’s Stylish, Innovative and Compromised GT (by Paul N)
Vintage Road & Track Review: 1966 Buick Riviera Gran Sport – Lighter and Faster Than The FWD Toronado (by Paul N)
Vintage Road and Track Review: 1966 Oldsmobile Toronado – Advanced and Regressive At The Same Time (by Paul N)
Vintage Road Test: 1966 Oldsmobile Toronado – Road Test Magazine Offers An Unfiltered Take On Oldsmobile’s Front Drive Flagship (by GN)
Curbside Classic: 1966 Oldsmobile Toronado – Personal Luxury, Oldsmobile Style (by J P Cavanaugh)
Out in Front: The Front-Wheel-Drive Oldsmobile Toronado, Part 1 (at Ate Up With Motor)