Automotive History: Selling the Studebaker Wagonaire on TV

I came across this ad and could not pass up sharing it. It opens with a promo from none other than Mr. Ed (the talking horse for those of you too young to remember) and is followed by a 90 second TV ad for the 1963 Wagonaire.  It is interesting to me on several levels, one of which is to remind me of my advancing age.  But mostly, what a fabulous depiction of modern, carefree, suburban midcentury America.  Wouldn’t everyone want to be that kid?