I was just perusing a French website when I noticed this “animated” ad come up. Given how Chevrolet has used its “original” Suburban for some recent Suburban ad campaigns, I was a bit surprised: an ad for the giant Suburban in France? Didn’t Paris threaten to ban big SUVs from its streets? Well, the follow up was a bit of a surprise (or not):
The New Chevrolet Trax! Yes, the perfect modern incarnation of the original SUV. It does pay to have a bit of an imagination.
The Trax is of course a close relative of the Opel Mokka/Buick Encore, and will be sold in Canada, but not in the USA. Wonder if the same ad campaign is going to be used in Canada? Somehow, I don’t think it would go over quite so well; it would take a hell of an imagination for Canadians to see the 169″ long Trax as a the “Original Reborn”.
Unbeknown to me when I started this obscure post, is the fact that the tv ad campaign for the Trax got GM into trouble for a supposedly racist soundtrack: Austrian DJ and producer Parov Stelar, refers to “the land of Fu Manchu” a place in which the girls sing “ching, ching, chop-suey.” Maybe I better stick to old cars…but then it was the 1935 Suburban wagon that caught my eye in the first place.