In 1994, General Motors’ Mexican range was in transition, much like the Mexican car market itself.
The Mexican government was finally opening up the domestic market. A partial reversal of the anti-import decree first came into effect in 1991 and by the commencement of the North American Free Trade Agreement in 1994, imported cars were pouring into Mexico. General Motors had long manufactured cars in Mexico but took this opportunity to import luxury vehicles like the Cadillac lineup, as well as sports cars like the Chevrolet Corvette and Pontiac Firebird and more humble offerings like the Buick Regal and Pontiac Bonneville.
Of the cars in the above advertisement, roughly half were manufactured in Mexico. This included the Chevy, a locally-assembled Opel Corsa that GM intended to replace the VW Beetle as the best-selling vehicle in Mexico. You’ll also note the Mexican-built Eurosport, a sporty Cutlass Ciera derivative. The Mexican GM lineup was very quickly expanding after the ratification of NAFTA. Many Curbsiders find the 1990s to have been a thoroughly undesirable time period for General Motors vehicles but if you had to pick one of the cars in this advertisement, which would you pick? Personally, I’d aspire for the Seville but would be more comfortable handing over money for a Bonneville. Considering my first car was a ’97 Holden (Opel) Astra, I would also probably feel at home with a Chevrolet Chevy.