1940s Studebaker M15 One-Ton Pickup – Tough, Handsome And Slow

Front 3q view of a gray 1940s Studebaker M15 pickup truck

(updated 9/23/2025)     You already know why I’m drawn to this Studebaker M15 posted at the Cohort by safe as milk/wooriegi. And a full one-tonner, no less. Based on my overloading formula, I could haul three tons of gravel in this baby. Very slowly, that is. Studebaker’s quite delightful new M-Series trucks that appeared in 1941 and were built through 1948 were all powered by the little Champion six; 170 cubes (2.8 L) and 80 horsepower (except the 1½ ton M16, which rated the 226 inch six). But there were other compensations that make this a very appealing truck.

Studebaker was struggling in the latter thirties, and that included their truck line. The brilliant compact 1939 Champion was a success, and generated enough profits to tool up a new line of trucks for 1941. And Studebaker did that quite rationally, using as much of the Champion’s pieces as possible.

Dashboard of a 1940s Studebaker M15 pickup, seen through the closed driver's window

That included a direct transplant of the Champ’s dash, resulting in one of the finer truck dashes of the era.

Bed of a 1940s Studebaker M15 truck

The bed is steel, which surprises me somewhat. Wood was much more typical, with Chevy trucks keeping the planks all the way through 1966 (Update: wood was still available longer, optionally on the widebed, and standards on the Stepside beds)

Rear fender of a gray 1940s Studebaker M15 pickup

Being a one-tonner, this M15 has serious axles and wheels, the kind that are designed to be used as duals on the back. In the stake-bed version, that’s what would have been used.

Front view of a gray 1940s Studebaker M15 pickup

Where does its particularly well-designed cab come from? The studios of Raymond Loewy, who’s firm had the contract with Studebaker for many years.  Like the Champ, these trucks are quite compact, which was a primary objective for Loewy. The little side-valve six might have been a bit undersized, but it was a sweet-running mill. And with the right gearing; well, 45 mph might have been about top speed for this one. If that.