Curbside Capsule: 1960 Buick Invicta Convertible – I Feel Just Fine, Thank You

1960 Buick Invicta convertible. Edgewater, Chicago, Illinois. Sunday, August 27, 2017.

Why am I often asked if I’m feeling okay, or what my “problem” is?  This often happens seemingly apropos of nothing.  I’m not going to pretend like I don’t know why, but I want to hear you say it.  Listen.  I do not have “resting angry face”, or any variation of that phrase.  This is simply how I look, exactly as I did the day I rolled off the assembly line at the Buick City factory complex in Flint, Michigan.  I don’t have an attitude problem and nothing’s the matter, which may change if the issue is pressed further.  Who am I kidding?  I’m used to this line of questioning.

1960 Buick Invicta brochure photo, as sourced from

My model name, Invicta, is Latin for “undefeated”.  This is somewhat ironic, given that it lasted for only five model years between 1959 and ’63.  I think my name sounds powerful and distinctive, at least moreso than “LeSabre” with its pretentious “Le” prefix and capital letter “S”.  There is nothing remotely French about that car.  We were assembled on the line together, so I would know.  And so I have a Latin name!  Big deal.  Ever been to Mass?  Or looked at a dollar bill?  Thank you.  You can tell me from my LeSabre sibling most quickly and easily by my front fender badges and the shiny trim on my wheel cutouts.  We both had three portholes, while bigger, longer Electra 225 got four.

I managed to be the least popular Buick convertible in 1960, being outsold by even the big shot, soft-top Electra.  I’m one of only 5,236 produced, against 13,588 LeSabre convertibles and 6,746 Electras.  My $3,620 base price ($33,500 in 2021) almost evenly split the difference between the respective costs of the lesser, open-air LeSabre at $3,145 ($29,100) and the Electra at $4,192 ($38,800), all before options.  The middle child rarely gets any extra breaks or attention.  So what?  I’m just that much more special.  And no one can argue with the beauty of my factory Titian Red finish.

1960 Buick Invicta brochure photo, as sourced from

I’ve still got my standard 401 cubic inch “Wildcat” V8 with 325 horsepower under the hood.  I have plenty of scoot for a 4,400-pound car, and I can still get to sixty miles per hour in about ten seconds.  I suppose if you see this face coming up behind you, you’d better not be playing around on your phone when the light changes.  Hey, wait…  I suppose that comment isn’t doing anything to change stereotypes based on my appearance.  Just pay attention.  Maybe there are benefits to having been born looking like this, in that people may not indulge in as much nonsense around me.  Really, I am a nice Buick.  Don’t let my facial expression throw you.

Edgewater, Chicago, Illinois.
Sunday, August 27, 2017

Brochure photos were sourced from