Cohort Pic(k) of the Day: 1963 or 1964 Buick Riviera

We can’t let a classic Riviera go by at the Cohort without paying our respects. Tim Finn shot this outside the One Moto Show in Portland; if you love motorcycles, you’ll dig his extensive coverage of that show here.

I can’t tell if this is a ’63 or ’64, as its missing its hood ornament, which is the only way to tell from the front, unless I’ve forgotten something. Don’t get me started on the original Riviera; it’s such a breakthrough car, stylistically; Bill Mitchell’s most important all-new car since taking over the reins at the GM Design Center.

This one’s sitting a bit tail-down, ready for flight. This is American design at its best: expressive, expansive, bold, but not derivative, Googie, Rocket/Jet homages, and just silly, like so much of what went down in the second half of the ’50s and the early ’60s. The ’61 Continental was the first to break that mold, and the ’63 Riviera took it to the next level. A mighty high level.