1963 Pontiac Grand Prix Vs. 1963 Oldsmobile Starfire Coupe – How Did These Sporty Luxury Hardtops Compare?

Composite image of front views of a Cameo Ivory 1963 Pontiac Grand Prix and a Garnet Mist 1963 Oldsmobile Starfire Coupe

In the early 1960s, GM’s Oldsmobile and Pontiac divisions responded to the burgeoning personal luxury market with re-trimmed B-body hardtops, the Oldsmobile Starfire and Pontiac Grand Prix. Both were restyled for 1963, taking different aesthetic approaches to the same mission, with very different degrees of aesthetic and commercial success. How did the 1963 Grand Prix and Starfire compare? Let’s take a detailed look.

In its heyday, General Motors spent a remarkable amount of time, energy, and money competing with itself. It could scarcely do otherwise — in this period, GM controlled more than 53 percent of the U.S. market, and it was only in certain segments that its domestic rivals posed any significant commercial success. GM’s mid-price divisions went at it hammer and tongs, and they had a unique talent for stealing each other’s lunch money as they vied for supremacy in more or less the same market segments.

Front 3q view of a black 1961 Oldsmobile Starfire convertible
1961 Oldsmobile Starfire in Ebony Black / Mecum Auctions

Originally available only as a convertible, the Oldsmobile Starfire had debuted in 1961 as a sporty personal luxury car, aimed in the general direction of the trend-setting Ford Thunderbird. Unlike the T-Bird, which had its own unique body shell, the Starfire was essentially a well-trimmed Olds 88 convertible with bucket seats, a center console, and big swaths of brushed aluminum side trim. Sales were modest, but Olds kept at it, adding a Starfire coupe for 1962 — the model’s best year, with production totaling 41,988 units.

Left front 3q view of a light blue 1962 Pontiac Grand Prix and 8-lug aluminum wheels; there is lettering on the right side of the windshield describing the car's major features
1962 Pontiac Grand Prix in Kimberly Blue with a Cameo Ivory roof and 8-lug aluminum wheels / Mecum Auctions

For 1962, Pontiac got into the act with its Grand Prix. Offered only as a hardtop, the ’62 Grand Prix was essentially a well-trimmed Pontiac Catalina with the obligatory buckets and console and a level of interior trim approximating that of Pontiac’s flagship Bonneville. This first Grand Prix did okay, selling 30,195 units.

Left front 3q view of a Cameo Ivory 1963 Pontiac Grand Prix Sports Coupe against a blue sky
1963 Pontiac Grand Prix in Cameo Ivory with 8-lug aluminum wheels / Mecum Auctions

For the redesigned 1963 Grand Prix, Pontiac design chief Jack Humbert pulled out all the stops and pulled off most of the exterior trim, leaving a cleanly chiseled shape highlighted by a stacked-quad headlight treatment and a crisp new “formal” roof — both highly influential.

Left side view of a Cameo Ivory 1963 Pontiac Grand Prix Sports Coupe two-door hardtop
1963 Pontiac Grand Prix / Mecum Auctions

Stripping off extraneous trim was a standard customizer trick, but it wasn’t the usual order of things. For one, the auto industry had long relied on brightwork to signify a model’s position in the hierarchy; the higher the price, the heavier the “gorp” (as stylists called bright trim). Having a pricier model with less chrome could make the sales force very uneasy. For another, as comics artists and graphic designers will tell you, the fewer lines you draw, the more right each of those lines had better be. Here, Humbert’s exquisite draftsmanship really paid dividends. Even with its lack of trim, I would hesitate to call the the 1963 Grand Prix “subtle” or “understated,” but it was supremely confident from nose to tail, with no need for costume jewelry.

Left front 3q view of a Garnet Mist 1963 Oldsmobile Starfire Coupe
1963 Oldsmobile Starfire Coupe in Garnet Mist / Bring a Trailer

By comparison, the 1963 Starfire was (with due apologies to author John Irving) another refugee from The World According to Gorp. Its signature brushed aluminum side spear adds a couple of levels of clutter to a design that already looks overly busy, with its peaked fenders (each topped with a line of stainless steel trim), demi-fins, and crucifix taillights. There’s a nervous fussiness to this design that reminds me of Chrysler products of this era.

Left side view of a Garnet Mist 1963 Oldsmobile Starfire Coupe
1963 Oldsmobile Starfire Coupe / Bring a Trailer
Left side view of a white 1963 Dodge Dart GT hardtop with a thin red body-side stripe
1963 Dodge Dart GT / Bring a Trailer

It wasn’t helped by the fact that in profile, the Starfire’s hardtop roofline looked an awful lot more like a 1963 Dodge Dart GT than I would prefer given the difference in their prices.

Concave backlight of a Garnet Mist 1963 Oldsmobile Starfire Coupe, viewed from the left
1963 Oldsmobile Starfire Coupe / Bring a Trailer
Concave backlight of a Cameo Ivory 1963 Pontiac Grand Prix Sports Coupe
1963 Pontiac Grand Prix / Mecum Auctions

Although their sail panels were different shapes, both the Starfire and the 1963 Grand Prix shared a concave backlight. I suspect the tooling for what automakers call the “roof upper” was also common to both models. However, I don’t think the average observer would grasp that the Starfire and GP both used the same GM B-body shell — they didn’t look at all similar, despite the common rear window design.

Their exterior dimensions weren’t the same either:

1963 Oldsmobile Starfire vs. 1963 Pontiac Grand Prix Dimensions
Model Length Wheelbase Width Track, F/R Height
Grand Prix 211.9 in. 120 in. 78.2 in. 62.5/64.0 in. 54.1 in.
Starfire 214.5 in. 123 in. 77.9 in. 62.0/61.0 in. 55.0 in.

These weren’t huge differences, or enough to prevent the bodies from sharing significant chunks of their inner structure, but it helped the cars look different from one another.

Low angle shot of the right rear fender of a Garnet Mist 1963 Oldsmobile Starfire Coupe
I think a reasonable person would call this a tail fin, and it seems a bit dated for 1963 / Bring a Trailer

Strictly as a contest of design, I think the Grand Prix wins hands-down. This was a style-driven segment, and the GP’s outstanding tailoring is more appealing than the Starfire’s cluttered and sometimes dated detailing.

Let’s also see how they compare in other significant areas.

Contrast With Line-Mates

Unlike the Thunderbird or the 1963 Buick Riviera, the 1963 Grand Prix and Starfire were dressed-up B-body hardtops, so it’s reasonable to ask how they compared with the cheaper models in their respective lineups, which offered the same mechanical package and most or all of the same features.

Right front 3q view of a red 1963 Pontiac Catalina two-door hardtop
1963 Pontiac Catalina Sports Coupe in Marimba Red / Mecum Auctions
Right front 3q view of a white 1963 Pontiac Grand Prix Sports Coupe two-door hardtop
1963 Pontiac Grand Prix Sports Coupe in Cameo Ivory / Mecum Auctions

The Grand Prix was fundamentally a plusher Pontiac Catalina with a different roofline and different trim, so family resemblance was hard to avoid. A 1963 Catalina hardtop was also a handsome car, and as a practical matter, its chrome side-spear would have some value in crowded parking lots. However, the Grand Prix looked like it had dressed for dinner, whereas the Catalina looked like it might be more comfortable parked outside a Bob’s Big Boy. The GP didn’t obsolete the Catalina (good news for Pontiac, which sold a lot of the latter for 1963), but the Grand Prix was definitely the better-dressed, more prosperous brother.

Right front 3q view of a white 1963 Oldsmobile Dynamic 88 two-door hardtop
1963 Oldsmobile Dynamic 88 Holiday Coupe in Provincial White / Showdown Auto
Right front 3q view of a red 1963 Oldsmobile Starfire Coupe
1963 Oldsmobile Starfire Coupe in Garnet Mist / Bring a Trailer

By comparison, the 1963 Starfire doesn’t strike me as an improvement on the basic Olds Dynamic 88 Holiday Coupe, whose simpler side spear, less-cluttered grille, and sporty pseudo-convertible hardtop roof (shared with the Catalina Sports Coupe) were more on-trend for 1963. I am a documented sucker for the buckets-and-console interior treatment on the Starfire, but when it comes to the exterior, the Starfire just didn’t look as good as its cheaper brother.

Price

At first blush, the Starfire and Grand Prix wouldn’t seem to be in the same price class: A Starfire Coupe started at $4,129, while the Grand Prix started at only $3,489 — a sizable difference in 1963 dollars.

Close-up of the Grand Prix badge on a white 1963 Pontiac Grand Prix
1963 Pontiac Grand Prix in Cameo Ivory / Bring a Trailer

The Grand Prix seems to have been positioned to compete with the Chrysler 300 two-door hardtop, which started at $3,430.

Starfire badge on the sail panel of a red 1963 Oldsmobile Starfire Coupe
1963 Oldsmobile Starfire Coupe in Garnet Mist / Bring a Trailer

However, the Starfire had a lot more standard equipment, including power steering, power brakes, Hydra-Matic, and a number of other features. Most Grand Prix buyers ordered those things anyway — only a dedicated drag racer or a fool would order a new full-size Pontiac with manual steering or three-speed manual transmission in 1963 — so the actual price difference for typically equipped cars was more like $200.

Nonetheless, unless you ordered the Grand Prix with one of the H.O. engines or got really carried away with the dealer-installed accessories, the Oldsmobile was likely to be more expensive.

This DIDN’T extend to resale values: After three years, the Grand Prix would command an extra $100 in trade compared to the Starfire Coupe. Today, a nice GP is worth a good deal more than the Olds as a collector car, with the hotter powertrains commanding even higher prices.

Performance

Given Pontiac’s performance reputation, you might assume the Grand Prix would easily win this category, but it wasn’t quite that simple.

Oldsmobile 394 Starfire engine under the hood of a Garnet Mist 1963 Oldsmobile Starfire Coupe
Oldsmobile Starfire 394 cu. in. (6,460 cc) V-8 with 345 hp / Bring a Trailer

The Starfire was available with only one powertrain: a high-compression four-barrel version of the 394 cu. in. Olds Rocket V-8, with 345 gross horsepower and 440 lb-ft of torque, linked to a three-speed Model 375 Hydra-Matic transmission with a 3.42 axle. (Oldsmobile marketing in this period was still trying disingenuously to claim this was a “four-stage” transmission, an assertion that continues to mislead fans; the Model 375 was NOT a four-speed automatic like its predecessor.)

Pontiac 389 Tri-Power engine under the hood of a 1963 Pontiac Grand Prix
Pontiac 389 cu. in. (6,372 cc) Tri-Power V-8, 313 gross horsepower / Mecum Auctions

Base engine in the Grand Prix was the four-barrel 389, which made 303 hp and 430 lb-ft of torque while requiring premium fuel. A regular-fuel economy engine with 235 hp was a no-cost option with Hydra-Matic. There were also various optional engines, including the rare Super Duty 421s, which were ill-suited to street use. For civilians, the top choice was the Tri-Power 421 H.O., with 370 hp and 460 lb-ft of torque. Pontiac also offered 21 axle ratios, half obviously aimed at racers. With most of these engines, the Grand Prix came with a heavy-duty three-speed manual transmission, which for $231.34 you could replace with either a four-speed manual gearbox or the three-speed Hydra-Matic. The latter was the same Model 375 Roto Hydra-Matic used in the Starfire, which went into 92.9 percent of all 1963 GPs.

With the milder engines and axle ratios, the Grand Prix was definitely slower than the Starfire. The white GP in this post has the Tri-Power 389; this version of that well-known engine didn’t have the hotter camshaft used in the later GTO, so it was rated at only 313 gross horsepower, just 10 hp more than the standard GP engine. The 421 H.O. engines were a different story, but ordering a 421 H.O. cost an extra $290.84 with a four-barrel carburetor (353 hp) or $403.71 with Tri-Power (370 hp).

Here are some comparative acceleration times. The Starfire and 313 hp Grand Prix figures are from Car Life (February 1963 and May 1963), the 303 hp base and 421 H.O. Grand Prix are from Motor Trend (May 1963 and June 1963):

1963 Oldsmobile Starfire vs. 1963 Pontiac Grand Prix Performance
Acceleration
(2 aboard)
Starfire,
Hydra-Matic
Grand Prix,
303 hp/Hydra-Matic
Grand Prix,
313 hp/Hydra-Matic
Grand Prix,
370 hp/4-speed
0–30 mph 3.6 sec. 3.3 sec. 3.5 sec. 3.0 sec.
0–60 mph 8.5 sec. 9.9 sec. 9.5 sec. 6.6 sec.
0–100 mph 22.4 sec. N/A 31.5 sec. N/A
Standing ¼ mile 17.2 sec. at 89 mph 18.1 sec. at 80 mph 17.3 sec. at 81 mph 15.1 sec. at 94 mph

The Starfire was clearly no slouch, but if you wanted go as well as show (and were prepared to pay for it), Pontiac had more to offer.

Brakes and Chassis

Neither the Pontiac nor the Oldsmobile was very good at slowing down. Both had 11-inch drum brakes whose swept area (310 sq. in. for the Olds, 311 sq. in. for the Pontiac) was meager for these 4,200+ lb cars.

Pontiac 8-lug aluminum wheel and whitewall tire on the left front end of a Cameo Ivory 1963 Pontiac Grand Prix
Pontiac 8-lug aluminum wheels with integral drums were optional on the Grand Prix / Mecum Auctions

Pontiac offered a partial fix in the form of its familiar 8-lug aluminum wheels with integral drums, a highly worthwhile $122.13 option on the Grand Prix. Stopping distances weren’t exceptional with these brakes, and like all drums, they were prone to pulling to one side if heated unevenly, but fade resistance was greatly improved, so if you wanted to be able to stop from 70 mph or more, they were a must. Oldsmobile didn’t offer any such relief, and the Starfire’s standard power brakes were excessively sensitive, demanding a light touch to avoid premature lockup.

Right rear 3q view of a Cameo Ivory 1963 Pontiac Grand Prix Sports Coupe two-door hardtop
The aluminum wheel/drum combination looked good on the GP as well as reducing brake fade / Mecum Auctions

Like most big American cars of the time, both the Starfire and the Grand Prix were tuned for a cushy ride at the expense of handling composure. However, it may surprise you to learn that the standard Grand Prix suspension was actually softer than the Starfire’s, particularly in roll control — Car Life called the standard Grand Prix “a real handful if pressed.” This wasn’t to say the Starfire handled especially well: In addition to stiffer front springs, Oldsmobile had specified a stiffer 1.09-inch front anti-roll bar, which ensured pronounced understeer. Car Life complained that “the deceptiveness of the silent ride and easy speed can betray the driver when he discovers that a corner is sharper than he had anticipated.”

Right rear 3q view of a Garnet Mist 1963 Oldsmobile Starfire Coupe
The 1963 Starfire didn’t offer any handling or brake upgrades as factory options / Bring a Trailer

The closest thing the Starfire options list offered to a heavy-duty suspension was stiffer rear springs, intended for trailer towing and probably not very helpful otherwise. Pontiac was more accommodating in this regard, offering both medium-duty and heavy-duty suspension packages for the bargain prices of $3.82 and $6.24, respectively. Car Life thought the higher-rate package was probably too stiff for most people, but felt the medium-rate set-up provided a big improvement in handling and body control with little sacrifice in ride.

Bottom line: The Pontiac could have better road manners and brakes, but only if you selected certain extra-cost options. In standard form, both of these cars were soft, clumsy, and had very marginal stopping ability.

Interior

Because the Grand Prix had a significantly lower base price than the Starfire, its interior trim wasn’t as lavish.

Passenger door trim of a 1963 Pontiac Grand Prix
1963 Pontiac Grand Prix with white Morrokide upholstery and brown carpeting / Bring a Trailer

The Grand Prix cabin was hardly plain, especially in this example’s white Morrokide …

Passenger door trim on a Garnet Mist 1963 Oldsmobile Starfire Coupe with red interior
1963 Oldsmobile Starfire Coupe with red leather/Moroceen trim and red carpeting / Bring a Trailer

… but it lacked the Starfire’s fancy-looking swaths of brushed metal trim.

Front bucket seats of a 1963 Oldsmobile Starfire Coupe
Starfire with red leather and Moroceen upholstery and red carpeting / Bring a Trailer

The Starfire also had real leather upholstery, although how much of it was actually “Barcelona-grain leather” and how much was Moroceen (vinyl) is an interesting question.

Front bucket seats of a 1963 Pontiac Grand Prix
Grand Prix with white Morrokide upholstery and brown carpeting / Bring a Trailer

Pontiac offered only Morrokide vinyl upholstery, although the brochure sniffed, “Expanded Morrokide, you know, is softer and more pliable than leather.”

Back seat of a 1963 Oldsmobile Starfire Coupe with red interior
Starfire with red leather and Moroceen upholstery and red carpeting / Bring a Trailer

In back, a longer console and taller center seat padding effectively made the Starfire a four-passenger car. (I guess you could stuff a fifth person back there for short trips, but no one would be happy about it.)

Back seat of a 1963 Pontiac Grand Prix with white Morrokide upholstery
Grand Prix with white Morrokide upholstery and brown carpeting / Bring a Trailer

The Grand Prix was a bit less restrictive in back, and it included a folding rear armest.

Both cars’ dashboard treatments were very shiny, but fell short of ideal in a number of respects:

Dashboard of a 1963 Pontiac Grand Prix
Grand Prix with white Morrokide upholstery, brown carpeting, an aftermarket woodgrain steering wheel, and a dashboard tachometer / Bring a Trailer
Dashboard of a 1963 Oldsmobile Starfire Coupe with red interior
Starfire with red leather and Moroceen upholstery, plus an aftermarket under-dash air conditioner / Bring a Trailer

The horizontal speedometer seems out of place in both cars, a cost-driven choice that betrays these models’ kinship with their cheaper siblings.

Closeup of the secondary gauges and radio in a 1963 Pontiac Grand Prix
Grand Prix with brown dashboard, secondary gauges, and pushbutton AM radio / Bring a Trailer

Also, I’m not sure I understand Pontiac’s logic in providing an ammeter, a fuel gauge, and a clock, but NOT a coolant temperature gauge. I can’t help thinking how much more appealing the Grand Prix interior would be with something like the Rally Instrument Cluster later offered on the GTO, with a round speedometer, an in-dash tachometer, and secondary gauges (although that setup had gauges for everything but battery).

Center console, vacuum gauge, and Hydra-Matic shifter in a 1963 Pontiac Grand Prix with white Morrokide upholstery and brown carpeting
Grand Prix console with Hydra-Matic shifter and manifold pressure gauge / Mecum Auctions

A center console was standard on the 1963 Grand Prix, and entitled you to one awkwardly placed console-mounted gauge. With manual transmission, this was a tachometer; with Hydra-Matic, you instead got a manifold pressure gauge, positioned for the amusement of a small child sitting in the rear center position.

Close-up of the dashboard-mounted tachometer in a 1963 Pontiac Grand Prix with a brown dashboard pad
Grand Prix with dashboard tachometer / Bring a Trailer

Even with Hydra-Matic, you could still order a tachometer (for $53.80), in this case rather crudely lashed to the left side of the instrument panel. In this position, it’s easier to see, but still feels like an afterthought.

Close-up of the secondary gauges and radio of a 1963 Oldsmobile Starfire Coupe with red interior
Starfire dashboard with warning lights and AM radio / Bring a Trailer

The instrumentation situation was even worse in the Starfire, which had only the horizontal speedometer, a fuel gauge, some warning lights, and a clock.

Console, tachometer, Hydra-Matic shifter, and aftermarket air conditioner in a 1963 Oldsmobile Starfire Coupe with red interior
Starfire had standard Hydra-Matic, console, and tachometer, but the under-dash A/C is an aftermarket add-on / Bring a Trailer

You did get a tachometer on the Starfire, although its position at the forward end of the console meant you would be lucky to see it, much less read it. On the other hand, the three-speed Hydra-Matic didn’t encourage much manual control anyway, so perhaps Oldsmobile wasn’t entirely wrong to treat the tachometer as a cosmetic item.

Conclusions

The 1963 Grand Prix and 1963 Starfire had similar origins, a similar marketing pitch, and broadly similar prices, but I don’t think it’s a stretch to say the Grand Prix was the more successful in execution: It still looks great, and with a careful selection of optional equipment, you could order one that was indeed capable of, as Pontiac put it, “grand touring in the best North American manner.”

Rear view of a Cameo Ivory 1963 Pontiac Grand Prix Sports Coupe two-door hardtop
1963 Pontiac Grand Prix / Mecum Auctions

Factoring in the lower price and higher resale values, it’s not surprising that the Grand Prix outsold the Starfire by about 3 to 1 (72,959 units to 25,890). In fact, for 1963, the Grand Prix even outsold the Ford Thunderbird, which was then in the last year of a three-year styling cycle. (That ranking would be reversed for 1964.)

Rear view of a Garnet Mist 1963 Oldsmobile Starfire Coupe
1963 Oldsmobile Starfire / Bring a Trailer

By comparison, the 1963 Starfire lacked much of a USP beyond its bucket seats and center console. As a collector car, its cluttered styling and fancy interior are quirky and fun, but in a year of exceptional automotive designs, it was not impressive, an uneasy melding of ’60s angularity and ’50s over-decoration. If you could live without buckets, a regular Super 88 Holiday Coupe was more tasteful, and little different to drive.

Close-up of the left front fender and headlights of a Cameo Ivory 1963 Pontiac Grand Prix with 8-lug aluminum wheels
The winner and still champion / Mecum Auctions

Both these cars have their shortcomings — Roto Hydra-Matic is a big one, with the lack of suitable instrument panels another — but when it comes to the basic question, “Which would you rather have, then or now?” the grand prize goes to the Grand Prix.

Related Reading

CCOTY Nomination: 1963 Pontiac Grand Prix (by Kevin Martin)
Curbside Classic – 1963 Pontiac Grand Prix: Another Time, Another Place (by Aaron65)
Curbside Outtake: 1963 Pontiac Grand Prix – Soldiering On (by Ed Stembridge)
Vintage Car Life Road Test: 1962 Pontiac Grand Prix 421 Super Duty – “The Fastest Accelerating Stock Production-Line Car We’ve Ever Tested” (by Paul N)
Vintage Car Life Review: 1969 Pontiac Grand Prix Model SJ – “Tiger In Tuxedo” (by me)
1962 Oldsmobile Starfire Coupe Vs. 1962 Oldsmobile Dynamic 88 Holiday Coupe – Thunderbird-Fighter Or Just A Fancier Olds? (by me)
CC Outtake: 1963 Oldsmobile Starfire – The Pageant Loser, But Good Enough For Denise Huxtable (by Laurence Jones)