CC Outtake: 1978 Pontiac Bonneville Brougham – High Life Underground


In the underground parking garage of a downtown luxury shopping, office, and apartment sprawl heavily populated with many new, high-end luxury cars, a Malaise Era B-body Pontiac was one of the last cars I could have expected to see. But one can stumble upon strange things at 2:52 AM, particularly after a couple of vodkas on the rocks, and this silver 1978 Pontiac Bonneville is living proof.


Leaving the 22nd floor apartment of some friends’ resulted in me stepping off the elevator in the residents’ parking spots, a sea of mostly BMW M cars, Range Rovers, and Porsches. Making my way into the slightly lesser “public parking” still revealed almost exclusively late-model, higher-end cars. Walking back a different way than the way we came revealed this very original yet respectable condition ’78 Pontiac Bonneville Brougham, a car about as out of place as a marching band at a cocktail party.


My friend who was with me told me he frequently sees this car, always in the same spot. The fact that it has an expired inspection sticker seems to speak true to this Pontiac’s lack of frequent movement. The green Massachusetts plates (which haven’t been issued in 23 years) and AAA decals also hint that this car’s owner is older and genuinely make me assume he or she is quite possibly the very original owner.

Photographed: The Prudential Center, Back Bay, Boston, MA – November 2016