CC Outtake: E90 Corolla Wagon – Music Teacher’s Favorite

2014-06-28 15.02.14

The E90 has got to be my favorite generation of Corolla, and the two-wheel-drive wagon’s long been one of my favorite versions. Seemingly becoming rare on the ground, examples like this rust-free ice-blue automatic are therefore worth capturing (incidentally, post 1990 facelift, alomst all came identitcally equipped and in this color).

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Conceived in a very different mold than the taller and more family-oriented Civic wagon, Colt wagon or Corolla All-Trac, this uber traditional compact wagon primarily faced off against the Escort wagon and Sentra wagon (neither of which had the Corolla’s raised roof, refinement or power).  It was art teachers, sculptors, music instructors, thespians and avid gardeners who bought cars like these.  Factor in superior quality, and the Corollas in particular had a very specific–and loyal–market.

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Unfortunately, cars like the Civic wagon and Corolla All-Trac more accurately predicted the future, and its the Scions and the Matrix which cater to this market today.  In a way, these latest cars are perfect for the sort of genteel older adult who used to buy compact wagons new, but the desperately youthful and pathetically unhip essence of Red Bull which infuses their product planning means that those who should be buying them are justifiably alienated.  Is it so hard to resist the attempt to be cool?

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