CC Dealer Film: 1977 Dodge Ramcharger–Not My Usual Object of Desire

My raison d’être, I believe, is to amass as many old, largely unwanted cars as I can, and make them operational; however, being the primary caretaker of five old cars leaves me little room or sanity for many more, and selling anything is nigh-on out of the question.  Therefore, I satisfy myself with car fantasies (I’m sure you know the drill). This week, it’s the Dodge Ramcharger, a peculiar choice considering that I’m not the “mud truck” kind of guy.

1977 Dodge Ramcharger-01

First off, the dealer video sold me.  Being born in 1977, my recollection of the 1970s is functionally nonexistent, so my notions of it as a fashionable or unfashionable entity are derived from print and film sources.  In other words, cop shows and car brochures make up the bulk of my 1970s perceptions.

1977 Dodge Ramcharger-02

Therefore, the video hooked me by checking all the right boxes.  Pale, hazy sun?  Check.  Cheesy music?  Check. Outlandish ’70s clothing?  Check.  A vehicle I never knew I wanted?  Check.  After all, it’s kind of a truck, but I could remove the top!  I would, however, like to abstain from any slant sixes in my Ramcharger.  If I’m going to get crappy fuel mileage anyway, I’ll go for a big-block.

1977 Dodge Ramcharger-05

See what I mean?  Look at that hazy 1970s picture of a Ramcharger in the hills.  In the words of Liz Lemon from 30 Rock, “I want to go to there.”  Sigh.  I love my personal image of the ’70s.  Of course, in real life, Chrysler was in dire peril for much of the decade, and, in the case of the Ramcharger, had to compete with the Blazer and Bronco.

As usual, Chrysler was in an unenviable position.  But don’t let that deter you from enjoying the fun of some Ramcharger videos.  And although I’m about at the practical capacity of space and sanity as far as old car maintenance is concerned, that doesn’t mean I won’t do something I’ll later regret (kind of) and buy a neat old Ramcharger.