CC Adweek Classic: Moving the Metal in the Local Paper Thanks To Some Unusual Equipment

One ad form that is on the road to extinction is that found in every local newspaper.  I have been wondering what I could contribute to CC ad week, and then I remembered this piece which I cut out of the newspaper back in the 1970s.

This was an ordinary ad for an ordinary car, by an ordinary Fort Wayne, Indiana Buick Dealer, probably in 1976 or 1977.  A little old fashioned hard sell? (“Get one before they are all gone!”) If nothing else, the prices certainly take us back.

And if you read the ad copy closely, you will find the misprint which was the reason for me to cut this ordinary little ad out of the paper and save it for all these years.  If you need a hint, it involves a feature found in the two seat wagons.  Or maybe it was not a misprint.   There was a lot of agriculture in the area, so I am sure that features related to poultry were important to quite a few prospective customers.  Or were you thinking of something else?  It was the 1970s, after all.