Old Bikes, Old Cars: Cars from A Bicycle Safety Film – Bicycle Rules Of The Road

Image of bicycle safety film with boy and girl on bikes crossing at a crosswalk in front of a 1964 Ford Galaxie 500 convertible

It is a golden age for those of us weirdos completely normal people who enjoy “ephemeral films,” those education flicks that were shown on crackling 16mm projectors in schools from sea to shining sea. YouTube channels such as “Periscope Film” have uploaded them by the thousands, and many of them are prime conduits for car spotting.

Title slide image for bicycle safety movie "Bicycle Rules of the Road"

Today’s example, titled Bicycle Rules of the Road, is just one of many bicycle safety films produced in the 1950s and 1960s.

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It was produced by Charles Cahill & Associates, a production company from Hollywood. Judging by the Adam-12-like scenery and the participation of the California Highway Patrol, I think it’s safe to say that this film was set in the greater Los Angeles area.

Still image of kids riding Schwinn Racer and Co-Ed bikes from "Bicycle Rules of the Road"

It follows a couple kids on brand new Schwinn bicycles, a Racer for him and a condescendingly named (by today’s standards) Co-Ed for her. The kids make it out of the video unscathed because of their rule-following vigilance, but the bikes aren’t so lucky. The “shock” film, featuring disturbing real-life images of accidents, was definitely in vogue in the 1960s, so a few gratuitous bike-smashing scenes don’t come as a surprise.

Picture of 1956 Plymouth Belvedere in bicycle safety film

On a peripheral note, Bicycle Rules of the Road, like many ephemeral films, is a car-spotter’s bonanza. Here’s a 1956 Plymouth Belvedere “Sport Coupe” that’s been subjected to a scrape or two.

Image of urban traffic in 1960s bicycle safety film

Unfortunately, these videos are digitized from original sources, so their quality can be a bit fuzzy, especially when the cars are paused in motion; that makes narrowing down models a little more difficult, but we can get the basic idea. Two favorites of mine from this scene: the small-bodied ’54 Buick (Special or Century) and the Studebaker GT Hawk headed in the opposite direction.

Image of kids on bikes with 1961 Ford station wagon

This 1961 Ford Country Sedan just happens to be the “bike smasher” at the end of the film, and it shows up in several scenes.

Image of Oldsmobile pulling into traffic

Based on the trim, I’d say that this is a 1954 Oldsmobile Super 88. One of the tricks of the film trade was to update videos as time went on; in some cases, street scenes showed cars that were significantly older for one scene, while the next scene was clearly newer.

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Here, the male and female protagonists are walking their Schwinns across the street, a lesson taught in the film (that was almost certainly never truly learned). Here, a 1964 Ford Galaxie 500 Convertible waits for them, while a 1961-63 Rambler American pulls up.

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Speaking of Ramblers, here’s a ’59 Super Cross Country station wagon.

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Being presumably filmed in Southern California, it’s no surprise that there are some swankier models in the background, such as this ’61 T-Bird that pops up a few times.

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A ’52 Studebaker, another Rambler, a 1963 or ’64 Chrysler, and a 1962 (most likely) Oldsmobile enter the scene, but the Oldsmobile turns into…

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A Riviera! This one is a 1963 or ’64 model, but I’d lean toward 1963.

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That’s because it almost appears to be painted the same “Fawn Mist” as my personal ’63, but it’s hard to tell on an old film.

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If a Riviera wasn’t expensive enough, how about a 1963 Continental Convertible?

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This scene has a couple 1960 models: a Buick coming toward us and a neat ’60 Ford Galaxie Sunliner parked at the curb.

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Here’s that ’61 Ford Country Sedan again, its panicked driver locking up the brakes to avoid running a stop sign.

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Speaking of locking up the brakes, the film spends a couple minutes talking about reaction times and stopping distances, which seems to be a prerequisite topic for making a 1960s movie on vehicular safety. The Highway Patrol uses a beefy ’63 Dodge 880 black-and-white to demonstrate.

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Seconds later, that 1963 Dodge becomes a 1961 Dodge Polara.

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Then, it’s back to the ’63.

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Back out on the street, we find a ’54 Chevy 210 two-door sedan, with a ’56 Ford (and others) waiting over its shoulder.

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At eight minutes comes the carnage. The nice officer here is parking this poor old Schwinn Co-Ed in the path of a moving car. A neat ’58 Chevy station wagon (a sergeant’s car?) waits in the background.

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That car happens to be the Country Sedan…again. What have they done to the front end of this thing?

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Does it really need this battering ram to take out a girls’ bicycle? Is that made of cardboard?

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Here comes the pathos. These films were very good at making you picture things that are uncomfortable to think about.

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There’s no help now (cue Jaws theme).

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I’ll spare the gruesome details, but the film doesn’t; in fact, they take a run at the boys’ Schwinn Racer next, at an even higher speed.

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Yes, they even include this solitary rim, divorced from the bicycle proper, slowly wheeling itself to a halt.

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But those are the consequences for those who don’t follow the rules of the road, not these children. As they wheel past this 1955 Chevy, there’s more fun to be had.

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And more friends to be made. Just make sure to walk those bikes across the street, kids.

Related CC Reading

Bicycle Classic: 1957 Schwinn Corvette – Mechanical Sympathy (by me)

Bicycle Classic: 1966 Schwinn Deluxe Racer – Another Step Toward Clinical Hoarding (by me)

Bicycle Classic: 1969 Schwinn Deluxe Racer – Something There Is That Doesn’t Love A Wall (by me)

Bicycle Outtake: 1973 Schwinn Speedster–Kool Lemon for the Long of Leg (by me)

Bicycle Classic: 1976 Schwinn Bicentennial Sting-Ray – It Takes An Independent Man to Ride An Independence Day Themed Child’s Bike (also by me)