Is there anything more gimmicky than a free maintenance plan on a new car? Pin stripes or other cosmetic dealer add-ons might be worse, but at least those might be valuable to a customer five years down the line. On the other hand, any type of complimentary maintenance is gone almost as quickly as it appears. Despite many other automakers either cutting back or dropping their free maintenance perks altogether, Hyundai is charging right on in.
There’s nothing particularly thrilling or different than Hyundai’s new program. It’ll attempt to woo customers with some fairly basic perks:
The program is available for new 2020 Hyundai models purchased or leased on or after Feb. 1 and covers scheduled oil and filter changes and tire rotations during the three-year/36,000-mile period.
I can take my Ford to the local dealership and get “The Works,” which includes all of the above for $50. That means Hyundai owners are likely saving $150 at most. Palisade aside, savvy shoppers could easily shave that money off during a negotiation.
To be fair to Hyundai, a decent number of automakers offer complimentary maintenance plans. Subaru, Toyota, and Volkswagen offer 2 year/24,000 mile plans. And nearly every luxury automaker has one too. Ultimately, it seems like a cheap and ineffective way to get people into showrooms. It’s the product that drives showroom traffic. If anything, the real reason people will be talking about Hyundai tomorrow has more to do with the celebs they’ll feature in today’s Super Bowl commercial announcing the program.