Kia created a genuine hit with their Telluride. It’s got the ruggedly upscale exterior that resonates with shoppers. The cabin successfully mimics more expensive vehicles. It’s also big enough to swallow the average American family and all their cargo with aplomb. But as Yoda would say, there is another. Basically, Hyundai developed a modern Mercury Mountaineer. Like the rebadged Ford of yesteryear, the Palisade is slightly more premium than its more mainstream counterpart. It’s outsold by the Telluride, but that is hardly cause for concern.
Everything about the Kia also applies to the Palisade. The only big difference between the two is the styling. Auto blogs and print publications preferred the Telluride’s looks. Hyundai doesn’t need to worry though, because their new three row is selling almost as well as its sibling. Most are sold within 20 days of arriving on the lot, according to Cox Automotive. And the sales data from November is even more encouraging. Hyundai’s sales are up 8.4% compared to last year. Additionally, incentive spending is down 3.9% and average transaction prices are up 9.4%. Hyundai will probably sell about 25,000 Palisades this year. Why the low number? Supply has been constrained and it debuted after the Kia. It’ll probably do much better next year.
The Palisade is the only all-new Hyundai that could be responsible for such increases. The Venue is too new and wouldn’t move the average transaction price needle given its low price. Overall, Hyundai’s entire crossover lineup is pulling its weight. The Santa Fe is up 42% from last year. And given the brand’s average November transaction price of $24,547, it probably helped out in that area too.
Hyundai Motor Company has seemingly entered a new era. They’re no longer delivering the lowest prices. Instead, the company is packing their vehicles with more content than their competitors without slashing their MSRPs. The upscale vibe of the Telluride and Palisade are just icing on the cake. And vehicles like the Kona and Veloster N deliver solid driving dynamics, an area where the Korean automaker previously came up short. All of this adds up to something of a stealth renaissance for the company.
We Have a Winner: Why the 2020 Hyundai Palisade is the Best 3-Row SUV by Brian Wong, Cars.com