Advertising cars has a long history of course, and as does adding a little humour to attract an extra bit of attention.
This advert was used to promote the 1980 Austin miniMetro, built in a new assembly hall at BL’s Longbridge plant and using a greater amount of automated production than seen previously in the UK.
Hence the strapline for this advertisement: “Half the robots in Britain can’t be wrong.” It emphasises the investment, hints at the quality benefits and makes you smile. And you’ll remember it!
So, the QOTD is, what’s your favourite leftfield strapline? Can it top “Half the robots in Britain can’t be wrong”?