CC Tech: How the Mustang, Cougar, And Maverick Differed From The Original Ford Falcon Platform

Composite photo showing front ends of four cars: a Rangoon Red 1965 Ford Mustang convertible; a yellow 1967 Mercury Cougar XR-7; a Grabber Green 1970 Ford Maverick Grabber; and a Medium Gray Gold 1971 Mercury Comet

In a previous post, I talked about the unit body structure of the early Ford Falcon, Comet, and intermediate Fairlane. The 1965–1973 Ford Mustang, the early Mercury Cougar, and Ford Maverick were clearly related to the Falcon and Fairlane, but they departed from the formula in a number of ways with what Ford called “platform construction.” Let’s take a closer look at the structural design of the early Mustang, the original Cougar, and the ’70s Maverick/Comet.

Ford Mustang

As many Ford fans know, the very successful 1965 Mustang was preceded by the not-so-successful Falcon Sprint, a V-8 hardtop and convertible version of the compact Falcon, which was added to the Falcon line in mid-1963. (The V-8 also became optional on the Falcon Futura and Mercury Comet at that time, even on sedans.)

Right front 3q view of a white 1963 Ford Falcon Sprint convertible with the top down
1963½ Ford Falcon Sprint convertible in Corinthian White / Mecum Auctions

Preparing the lightweight Falcon and its Mercury Comet sibling for V-8 power, particularly in hardtop or convertible form, had demanded a lot of structural reinforcement, and required borrowing many pieces from the bigger, heavier Fairlane. This brought a substantial weight penalty (a Sprint convertible was 671 lb heavier than a basic six-cylinder Falcon 2-door sedan) and a lot of costly additional production complexity, which hadn’t paid off in sales. Falcon buyers weren’t terribly interested in the V-8, and the Falcon Sprint was a slow-selling commercial flop.

Right rear 3q view of a 1963 Ford Falcon Sprint hardtop
1963½ Ford Falcon Sprint hardtop in Corinthian White / Bring a Trailer

During the development of what became the Mustang, several early prototypes were cobbled together out of modified Falcon Sprints. Ford Division general manager Lee Iacocca and product planning manager Hal Sperlich were determined that their new car not share any sheet metal with the Falcon, but for a while, the thinking was that the Sprint could somehow be reskinned in a more appealing form. By the latter part of 1963, it was becoming clear that this was not going to work. According to chassis engineer Bob Negstad:

The first Mustangs were put together and sent out on “durability” — potholes. And they destroyed themselves. The body structure was terrible. There was a relatively small group of people who did this development part, the Make-a-Mustang-Out-of-the-Falcon-Sprint group. When the car started to have trouble, everybody scattered, disappeared. They said, “Oh my God. Here’s a disaster.” The few people who were the real movers and shakers behind the car, Hal Sperlich and Lee Iacocca, and the people who were stuck with this Mustang, we knew we had to fix it, do the development work.

The original Falcon had been optimized for minimum weight, and because its structure wasn’t originally designed to be a convertible, it was ill-suited even to a hardtop roof, much less a ragtop. Each new set of structural demands had involved more belt-and-braces fixes, so it’s not surprising that these test mules kept breaking.

B&W ghost illustration of the structure of the 1960 Ford Falcon, with the underbody rails darker than the body
Original 1960 Falcon structure had to be beefed up to handle V-8 power or the loss of the fixed roof

Since the existing Falcon structure was not up to the task, even in Sprint form, this crisis led Ford engineers to evolve a new version of the Falcon structure, which they dubbed “platform construction.”

B&W illustration of the 1965 Ford Mustang platform construction

According to Jack Prendergast, the executive engineer for Light Vehicles during the Mustang’s development, “The platform-type frame, evolved from previous light-car experience, was designed to be really in the middle. All the various chassis components were attached to the underside, and all the body components were installed topside.” Negstad explained it like this:

The plan was very simple. We would make a convertible [prototype]. We added the structure to make a convertible, did all the testing, evaluating, twisting, and the durability. We fixed the convertible. When it came down to the coupe? … Piece of cake, put a top on a convertible and you’ve got even more stiffness. The Mustang coupe was too stiff. And that was a cost reduction … remove some parts [on the hardtop].

There were a number of precedents for this kind of platform construction strategy, but an interesting contemporary example was the Tipo 105 Alfa Romeo Giulia:

Right front 3q view of a green 1964 Alfa Romeo Giulia Sprint coupe
1964 Alfa Romeo Tipo 105 Giulia Sprint GT 1600 in Verde Pino, an early “Scalino” version of the Bertone-styled coupe / Collecting Cars

Like the Mustang, the Tipo 105 was unitized, but Alfa Romeo built the two-door version as a more or less driveable platform chassis-cowl structure to which the body was then welded. Alfa adopted this approach to make it easier for outside coachbuilders to add coupe or convertible bodies without needing to first cut away everything they didn’t need, while still giving the completed car the structural strength of a welded unit body shell.

Composite of two photos showing the underbody of a 1965 Ford Mustang platform chassis, sprayed in silver primer
1965 Ford Mustang hardtop undergoing restoration / Midlife Classics

If you looked at the underside of an early Mustang, its basic kinship with the Falcon was still evident, including the welded front rails and the rear torque boxes that tied the rear side rails to the sills. However, the underbody members seemed to have begun to melt together. This reflected the re-stressing of the structure so that the underbody would take on more of the load-bearing work, aided by the cowl and the lower sections of the body structure. (In particular, the rear wheel arches played a big role in tying the rear structure together.)

Floorpan of a 1965 Ford Mustang convertible, stripped to bare metal
Floorpan and tunnel of a 1965 Ford Mustang undergoing restoration / Metalworks Classic Auto Restoration

Even more than in the Falcon, the driveshaft tunnel in the floorpan provided a “backbone” for the Mustang platform. Note also the deep rear footwells, which served to further stiffen the floorpan. (The particular car whose floorpan is pictured above was originally a hardtop that was made into a convertible prior to its restoration, so it had the narrower hardtop sills; factory convertible sills were considerably wider.)

Shop manual illustration showing the early Ford Falcon dashboard, floorpan, and driveshaft tunnel
Early Ford Falcon floorpan and crossmember, from the 1962 Falcon shop manual
New floorpan and crossmember being installed in a 1965 Ford Mustang convertible
1965 Ford Mustang convertible undergoing restoration, with many new structural components / Metalworks Classic Auto Restoration

Where the six-cylinder Falcon had used a narrow crossmember just behind the transmission, the Mustang had a big heavy-gauge hat section beneath the front seats.

Left front 3q view of a burgundy 1965 Ford Mustang convertible
1965 Ford Mustang convertible in Vintage Burgundy / Bring a Trailer

As Negstad said, a major benefit of this re-stressed structure was reducing the amount of additional reinforcement needed for the convertible. Convertibles still needed some, of course, but when the Mustang launched, the Ford press kit claimed:

Both the hardtop and convertible bodies are essentially the same, except that certain underbody members on convertibles use heavier-gage steel to compensate for absence of the roof structure.

The word “essentially” was doing a lot of work there, since the convertibles had significant underbody reinforcement, not just heavier-gauge steel, but a 1965 six-cylinder Mustang convertible added only 170 to 175 lb over a six-cylinder hardtop, much less than the 290 lb weight penalty suffered by a 1964 Falcon convertible.

Engine bay of a black 1965 Ford Mustang convertible
This 1965 Mustang convertible has the cowl braces added in late 1964 / Bring a Trailer

The early Mustang convertible’s reinforcement turned out to be not quite adequate — from about November 1964, convertibles got additional tubular braces to reduce cowl shake.

Illustration of the double wishbone front suspension of a 1965 Ford Mustang
1965 Mustang front suspension

The Mustang chassis was very similar to the Falcon in various respects, including the high-mounted front coil springs and the lower control arms located by diagonal drag struts.

Left front wheel and suspension of a 1965 Ford Mustang with the front fender removed
1965 Ford Mustang undergoing restoration — note the high spring tower / Metalworks Classic Auto Restoration

As in the Falcon and Fairlane, the Mustang front end was a box-like engine compartment structure with steel side aprons welded to the front rails and the front suspension spring towers. The top of each side apron was folded over to form a stiff upper ridge, and the leading edges of the aprons and front crossmember were welded to the rectangular radiator support. (The front fenders bolted on over this structure.)

Photo of the empty engine bay of a red 1965 Ford Mustang convertible
1965 Ford Mustang undergoing restoration / Metalworks Classic Auto Restoration

As in the Falcon and Fairlane, the spring towers were quite bulky: They had to be stout enough to absorb spring loads and braking torque and transfer them back to the body structure. The towers added strength to the front end, but as you can see from the above photo, they took up a lot of space in the engine bay, and they had diagonal braces (already removed from the car pictured above) to tie each spring tower to the cowl.

200 cid Ford six in a 1965 Ford Mustang
1965 Ford Mustang hardtop with the 200-cid six / Bring a Trailer

Even with a six-cylinder engine, the Mustang engine bay was somewhat cramped and obstructed, but using the diagonal braces to triangulate the spring towers against the cowl helped to stiffen the front end and absorb the braking forces exerted on the suspension towers in a panic stop.

Underside of the front suspension of a 1965 Ford Mustang, showing the diagonal braces and drag strut mounts
1965 Ford Mustang undergoing restoration / Metalworks Classic Auto Restoration

Underneath, another set of diagonal braces between the front rails and the front crossmember strengthened the front end structure while also providing attachment points for the drag struts that formed part of the front suspension’s lower wishbones. The Falcon and early Comet used substantially the same layout.

Fuel tank under the trunk of a 1965 Ford Mustang
1965 Ford Mustang undergoing restoration / Metalworks Classic Auto Restoration

As in the Falcon and Comet, the top of the fuel tank still formed the bottom of the trunk floor. The fuel tank was bolted in place, not welded, but the tank cell helped to stiffen the rear end.

Hotchkiss drive rear suspension of a 1965 Ford Mustang
1965 Mustang rear suspension

Rear suspension was similar to the Falcon, although the Mustang used shorter four-leaf springs. There were compression shackles at the trailing ends of the springs, with rubber bushings that were supposed to soften the blow if the rear suspension bottomed out.

Left front 3q view of a white 1965 Ford Mustang hardtop in a coastal setting
1965 Ford Mustang hardtop in Wimbledon White with the 200-cid six and C4 automatic / Bring a Trailer

Like V-8 Falcons and Comets, an early V-8 Mustang was over 250 lb heavier than a six — the six-cylinder Mustang used a lot of Falcon parts, while V-8 cars substituted beefier Fairlane brakes, running gear, and suspension components. However, there were fewer structural differences between six- and eight-cylinder cars than had been required with the Falcon and Comet.

LH front torque box in a 1965 Ford Mustang convertible
Freshly installed left front torque box in a 1965 Ford Mustang undergoing restoration / Metalworks Classic Auto Restoration

One area where Ford hedged on the early Mustang was front torque boxes. Both the Fairlane and the V-8 Falcon/Comet used torque boxes at all four corners, joining the front and rear underbody rails with the body sills and helping to absorb bending and twisting forces without transmitting them into the cabin. The early Mustang had rear torque boxes, like the six-cylinder Falcon and Comet, but only the early Mustang convertible had them in front. Ford claimed at launch that front torque boxes would make the hardtop too stiff, which was nonsensical; the real reason was almost certainly cost.

Underside of a 1968 Ford Mustang fastback, showing the exhaust pipes and front torque boxes
1968 Mustang (and Cougar) finally had front torque boxes on both sides, even on closed cars / Bring a Trailer

Closed Mustangs belatedly got a left-hand front torque box for 1967, but didn’t get a right-hand one until 1968.

Mercury Cougar

The original 1967 Mercury Cougar was a plusher, pricier version of the Mustang hardtop, which Lincoln-Mercury pitched as bridging the gap between the Mustang and the Thunderbird.

Left front 3q view of a yellow 1967 Mercury Cougar XR-7 with a white vinyl top
1967 Mercury Cougar XR-7 in Yellow / Bring a Trailer
B&W diagram of Mercury Cougar structure labeled "Platform Construction," calling out the left front torque box and rigid backbone tunnel
I wasn’t able to find a better version of this Lincoln-Mercury diagram, and everything I tried to do to the image just made it worse

Although it had different sheet metal, an early Cougar differed little from a 1967 Mustang hardtop in its platform structure, down to the left-hand-only front torque box. (Cougar got a right-hand front torque box for 1968.) Unlike the Mustang, the original Cougar was not offered as a convertible, or with six-cylinder engines.

Left side view of a yellow 1967 Mercury Cougar XR-7 with a white vinyl top
1967 Mercury Cougar was 190.3 inches long on a 111-inch wheelbase, 6.7 inches longer overall than a 1967 Mustang / Bring a Trailer

The biggest structural difference between the Cougar and the contemporary Mustang was a 3-inch-long wheelbase. Unlike the early Comet, which had put its extra 4.5 inches of wheelbase behind the rear seat and had no more interior room than a contemporary Falcon, the Cougar added the extra space within the cabin, providing a bit more front legroom and an additional 2 inches between the front and rear seats. I think the reason Lincoln-Mercury was willing to do this for the Cougar and not for the Comet was that the Cougar was only offered in two-door form — there was no need to tool for unique rear doors for a four-door sedan or wagon, which would have been a lot more expensive.

B&W diagram of the rear suspension "iso-clamp" of a 1967 Mercury Cougar

Aside from additional sound insulation, the Cougar had a few suspension tweaks for greater isolation. In back, the axle was attached to the springs by flexible “iso-clamps” (something Ford had previously developed for the Lincoln Continental and then the Fairlane). The rubber bushings at the leading end of each rear leaf spring were now “voided” (with small holes in the rubber) to make them even softer, helping to absorb spring harshness.

B&W illustration of the articulated drag strut of a 1967 Mercury Cougar

In front, the drag strut that located each lower control arm now had an articulated joint, giving the front suspension more ability to shift fore and aft in response to vertical bumps.

Right rear 3q view of a yellow 1967 Mercury Cougar XR-7 with a white vinyl top
1967 Mercury Cougar XR-7 / Bring a Trailer

These features were really more in the realm of suspension modifications than structural changes, but they made the Cougar feel more solid by reducing the amount of noise, vibration, and harshness transmitted through the structure.

Low-angle front 3q view of a Bright Red 1973 Mercury Cougar XR-7 convertible with the top down
1973 was the Cougar’s last year as a Mustang sibling and the last year for the convertible / Bring a Traile

Both the Mustang and the Cougar continued to use this platform through 1973. There were some additional changes in subsequent years, many of them prompted by federal safety regulations, and the Cougar spent 1971 through 1973 on a slightly longer 112.1-inch wheelbase. I’m not going to try to get into all those changes here, since some of them would also require explaining the related motor vehicle safety standards.

Ford Maverick and Mercury Comet

In April 1969, Ford introduced the compact Maverick, which would shortly take over for the moribund Ford Falcon in the U.S. Ford lineup. As I’ve discussed in a previous post, the Maverick was a fairly dismal penalty box of a car, although it sold very well on the strength of its sleek styling and low price.

Studio left front 3q view of a white 1970 Ford Maverick with whitewalls and deluxe wheel covers
1970 Ford Maverick had a drag coefficient of 0.468, not terrible for the late ’60s / Ford Motor Company

Contemporary car magazines found nothing very interesting to talk about when it came to the engineering of the Maverick, and I had to dig up an analysis from the British journal Automobile Engineer to find many more details than were in the brochure.

B&W cutaway illustration of the body structure of a 1970 Ford Maverick

American buff books generally dismissed the Maverick as an early Ford Falcon in a Mustang-ish new outfit. In fact, Ford considered the Maverick a new variation on the platform construction concept developed for the Mustang. Like the Mustang and early Cougar, the Maverick carried much of its structural strength in the underbody, in particular in the unusually thick side sills. Automobile Engineer, examining Ford data on the roof structure, remarked that it “seems to suit methods of assembly rather than afford rigidity.”

Bare floorpan of a 1974 Maverick with carpet and trim removed
1974 Ford Maverick floorpan in a car undergoing restoration / Braess – Maverick/Comet Forums

While I doubt that a Maverick convertible was ever on the table, even as a proposal, the platform construction concept probably provided greater styling flexibility — sporty styling was one of the Maverick’s few non-price-related virtues.

Underbody of a 1974 Ford Maverick showing its front torque boxes and rear powertrain mount
1974 Ford Maverick shows off its front torque boxes, set between the front rails and the body sills / Bring a Trailer

As with 1968 and later Mustangs and Cougars, the Maverick had torque boxes at all four corners, with no more nonsense about their making the car “too stiff.” It also had an asymmetrical rear powertrain mount (which you can see above), allowing space for the exhaust pipe to be tucked close to the driveshaft. Unlike the later Falcon/Comet and Fairlane, which hung this mount on “boomerangs” hung off the front torque boxes, the Maverick rear mount was bolted onto the U-shaped crossmember that connected the front rails.

Underbody of a 1974 Ford Maverick, showing its rear torque boxes, driveshaft, axle, and rear springs
Like all of these cars going back to 1960, Maverick had a live axle on leaf springs, rear torque boxes / Bring a Trailer

Strictly speaking, the Maverick wasn’t a scaled-down Mustang any more than it was a restyled 1960 Falcon, but in a structural sense, it was closer to the Mustang than the Falcon. This isn’t to say the Maverick shared any sheet metal or significant structural components with the Mustang — I doubt that it did, although the cars shared various other components — but the ability to share production facilities and tooling would have been worthwhile. Ford was still making Mustangs in substantial numbers, whereas the original Falcon had expired in 1965. (The 1966–1969 Falcon had really been a truncated Fairlane/Torino, as I discussed in my earlier post.) The platform construction approach had also benefited from a decade or so of additional Ford experience in unit body engineering, plus the availability of new computer tools for structural analysis.

Studio left rear 3q view of a white 1970 Ford Maverick with whitewalls and deluxe wheel covers
1970 Ford Maverick two-door was only 52.3 inches high, low-slung for a compact sedan / Ford Motor Company

Despite all that, the Maverick set no new records for packaging efficiency — the low roof and semi-fastback shape saw to that — and it wasn’t outstandingly light for its size. The body in white was 21.5 lb lighter than that of a 1960 Falcon, which had been somewhat bigger and had a longer wheelbase, but the Maverick’s base shipping weight was 242 lb heavier. Admittedly, the Maverick did have a standard heater and emissions controls (and its front end was designed with an eye towards controlled crush in a frontal impact, not something Ford considered when the Falcon was designed a decade earlier), but its interior and features were spartan. The original Falcon was not a particularly nice car as cars went, but it had been impressively efficient and impressively cheap; the Maverick was mostly just cheap.

Right side view of an orange 1974 Ford Maverick two-door sedan with styled wheels
5-mph bumpers did not improve the Maverick’s looks / Bring a Trailer

As with the original Falcon, everything Ford subsequently did with the Maverick seemed to make it heavier. By 1977, its final year, a basic six-cylinder Maverick had gained over 300 lb, only part of which was due to its heavier 5-mph bumpers.

Right front 3q view of a gold 1971 Mercury Comet two-door sedan with a white vinyl top
1971 Mercury Comet two-door sedan in Medium Gray Gold / Bring a Trailer

From 1971 through 1977, there was also a Mercury version of the Maverick, the Mercury Comet. It had no significant structural variations that I know of, differing from the Maverick mostly in its hood, grille, and taillight treatment.

Right front 3q view of a brown 1976 Ford Granada two-door
1976 Ford Granada Ghia (U.S.) two-door sedan in Dark Brown Metallic with a dark brown full vinyl roof / RM Sotheby’s

At some future date, I might try to dig up some more technical information on how Ford transformed this platform into its final iteration, the Ford Granada, Mercury Monarch, and Lincoln Versailles, but I think I’ve already kicked the Versailles around enough for the time being.

The thing to take away from all this is that these different unit-body compact Fords were not so much a single common platform as sets of related concepts of structural and chassis engineering. Ford actually regarded these cars as several distinct platforms — Falcon/Comet, Fairlane/Meteor, Mustang/Cougar, and Maverick/Comet. They were very similar in chassis design, and they shared a lot of mechanical components (and probably a fair bit of basic tooling), but in terms of structure, they were cousins rather than siblings.

Related Reading

CC Tech: Ford Falcon, Comet, and Fairlane – How These Unit-Body Fords Were Alike (And Different) (by me)

Automotive History: Ford’s “Falcon Platform” – From Falcon To Versailles In 18 Different Wheelbase, Length, Track And Width Variations (by Paul N)