Vintage Ad: No One Builds Cars Like This Anymore And No One Builds Houses Like This Anymore

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It’s the houses under construction that caught my eye, although the ’72 Olds 98 is hard to miss too. No one builds like this anymore; plywood or OSB sheathing has been universally used in residential construction for quite some time now; I would have thought so back when this big 98 was built.

This was almost certainly shot in California from the traditional Spanish-style tile roof being installed. But where’s the sheathing? There’s not going to be any, because they’re going to do it the way it was done in California for a long time, meaning staple up some felt paper, nail on metal stucco lath, and then apply a traditional three-coat stucco exterior. That lack of sheer rigidity in earthquake country is bad news, especially in these tall three-story houses. They should have known better by then.

I suppose we could say something comparable about the now-obsolete big 98, but then we’ve said it often enough.

It may have been a substantial car, but these houses are not as substantial as they should be.