Vintage Ads: Isuzu SUV Concepts (1994 – 2000)

Given the relentless growth of the SUV market, it’s a bit ironic that one of the pioneers of the segment is no more. But in the 1990s and aughts, they were still a force to be reckoned with. But they also felt the noose tightening, so they tried hard to look for niches within that segment. How about an off-roadster?

Here’s some more:

The XU·1 dates from 1994, and is still relatively conventional in format.

The KAI looks to have been a four door sedan-SUV, with a steeply sloping fastback.

The VX-4 appears to just be a four door version of the VehiCross.

And here’s the one that did make it into production, the VehiCross. It was pretty out there at the time, but like all such things, doesn’t look quite so radical anymore.

We’ve covered the VehiCross a few times, here,  here,  and here.