The official caption with this shot is: Columbus, Georgia, Dodge dealers in their showroom with one of the last 1958 models, getting ready for the ’59s.
No wonder they look so glum. 1958 was a disaster for Dodge, with sales cratering by 52%, to a mere 138k units. That was an all-time low for Dodge. I didn’t know they gave awards for record-low sales.
Unfortunately 1959 would only see a minor uptick to 156k. Maybe we should drop the franchise and switch to Volkswagen?