Vintage Snapshots: Cadillac People In The ’60s — Fins For The Sixties!

Time to pay attention to the Standard of the World products in our series of galleries featuring marques and their folk in the 1960s. As the gallery will make clear, Cadillacs of the 1960s undeniably had an elegant and tasteful character. Gone were the jet-age gimmicks of the late ’50s, and in their place a newfound restrained feel of luxury appeared, coupled with a substantial chiseled presence.

There’s no need to say that the brand loomed large in people’s minds during that decade. And it wasn’t just hype; period reviews extoll Cadillac’s quality, ride and care for assembly. However, compared to our previous gallery of Cadillacs from the 1950s, the folk in these 1960s photos aren’t nearly as spiffy. A sign of loosening mores, more acquisition power, or of Cadillac coming down its high perch to reach more customers?

Probably a bit of all of those factors. Still, the pride of Cadillac ownership is felt in every single one of these images.