1937 Packard Twelve Coupe-Roadster: A Car For The Stars Spotted In Downtown Redmond

Photo of a black 1937 Packard roadster with its top up, parked in front of a restaurant with a sign reading "PRIME"
While walking our dog through downtown Redmond, Washington, I stumbled upon an absolutely breathtaking sight: a pristine Packard Twelve in what appeared to be concours-quality condition. This automotive masterpiece was parked directly in front of Prime Steakhouse—a fitting location for such an elegant and prestigious automobile.

The Packard Twelve represents the pinnacle of American luxury from the 1930s, when Packard competed directly with Rolls-Royce and other European marques. These magnificent machines were handcrafted for discerning buyers who demanded the finest in automotive engineering and craftsmanship.

Front view of the same black 1937 Packard

Given the timing and location, this stunning example likely made an appearance at Exotics at Redmond Town Center, the popular weekly car show held every Saturday from April through September. The event regularly draws exceptional vehicles from across the Pacific Northwest, making downtown Redmond a weekend destination for automotive enthusiasts.

The irony isn’t lost on me that in the 1930s, when this Packard Twelve was new, Redmond was truly a cow town—mostly farming and rural countryside. Today, it serves as the global headquarters for Microsoft, with over 50,000 employees working at the Redmond campus. This transformation has brought an incredible concentration of wealth and automotive enthusiasm to the area.

Photo of a burgundy-colored Packard Convertible Victoria parked on grass
Fourteenth Series (1936) Packard Twelve Convertible Victoria, with a 175 hp V-12 on a 139-inch wheelbase. Designed by Ray Dietrich.

 

The Packard Twelve was a range of V12-engined luxury automobiles built by the Packard Motor Car Company in Detroit, Michigan. There was an earlier V12, called the Packard Twin Six, built from 1916 to 1923. An all-new Twin Six arrived in 1932 and was renamed Packard Twelve from 1933 to 1939. As a sign of changing times, the majority of second-generation Packard Twelves received standard factory bodywork, since true custom coachwork had gradually been losing favor.

Green Packard V12 in a blue 1937 Packard Twelve
1930s Packard V12 engine displaced 473.3 cid (7,756 cc) and made 175 hp / RM Sotheby’s

 

The 1930s Packard Twelve was a high-end luxury automobile known for its powerful 473-cid (7.8L) V12 engine and elegant design. It was offered in various body styles, including roadsters, convertible sedans, and Convertible Victorias, and often featured coachwork by renowned firms such as Dietrich. These cars were among the most opulent and expensive of their time, representing the pinnacle of Packard’s offerings.  By the ’30s, many of the customs were really “semi-customs,” with Dietrich or Murray assembling Packard-made bodies with special touches.

A right side view of the black 1937 Packard roadster
This one appears to be a Fifteenth Series (1937) model, which is identifiable by its front-hinged doors. (Earlier Packard Twelves had suicide doors.) The Fifteenth Series was the first time the senior Packards got hydraulic brakes, steel disc wheels, and independent front suspension.

Packard called this body style a “coupe-roadster”: There is a folding rumble seat behind the folding top for two occasional passengers, with a small step on the rear fender to help passengers climb in. The coupe-roadster rode the shorter of the two Packard Twelve chassis (called 1507 in the catalogue), with a 139-inch wheelbase. This car’s dual side mount spare tires with small rear-view mirrors were optional equipment.

Photo of the right side window of the 1937 Packard roadster, showing the red-upholstered interior

In 1937, a Packard Twelve coupe-roadster had a starting price of $3,450. According to Classic.com, the average selling price today of a 1930s Packard Twelve is over $342,000.

Red leather interior of a 1937 Packard roadster
Interior of a different 1937 Packard in the same body style / RM Sotheby’s

 

Packard did not build many of these V12 cars (only 1,300 in the Fifteenth Series), but many went to famous owners. In October 1935, American President Franklin D. Roosevelt gave Joseph Stalin an armoured Packard Twelve, which became the dictator’s favourite automotive vehicle for many years.

Photo of Bette Davis's black 1937 Packard Twelve, on a snowy road
Bette Davis’s 1937 Packard 1508 Twelve Convertible Sedan sold at auction for $451,000 in 2020

 

Closer to home, Jack Warner (of Warner Bros. Pictures) gave Bette Davis a 1937 Packard Twelve convertible sedan for winning an Academy Award for Best Actress for the film Jezebel. An outstanding machine worthy of such an outstanding legendary actress.

Rear view of the black 1937 Packard roadster, showing its tiny rear window

With so many classics and exotics regularly seen around town, from the latest supercars to meticulously restored vintage machines, this particular Packard still managed to stand out as something truly special. Encounters like these remind us why classic car culture thrives in the Seattle area—you never know when you’ll spot a piece of automotive history parked on an ordinary street corner, transforming a simple dog walk into a memorable moment for any car lover.

Further Reading

The Packard Twelve and Twin Six (at Ate Up With Motor)