Curbside Classic: 1969 Buick Electra 225 – Drive It Like It’s 1979

Left front 3q view of an Antique Gold Metallic 1969 Buick Electra 225 Custom sport coupe with a dark brown vinyl top and narrow whitewall tires

Ignore the newer vehicles in the background, and this battered-but-proud 1969 Buick Electra 225 makes you feel that if you switched on the radio, the Bee Gees would be playing, and if you pulled the power knob on your color TV, you could catch an episode of Mork & Mindy. It’s not showroom fresh, but this ’69 Deuce-and-a-Quarter seems like a 10-year-old driver that would still make a great low-budget used car circa 1979.

When the above photo was taken four years ago, this Electra had the appearance of being caught in suspended animation sometime in the mid-’70s. What first catches the eye is the Antique Gold color, a hue that stopped being fashionable for new automobiles sometime in the early ’70s. (Buick only offered this color through 1972.) The car was a little sun-worn, but in really decent shape overall, with clearly original paint, top, and interior. It lives where I found it, and it definitely gets used regularly. Current registration tags and a steadily deteriorating condition further attest to its being treated much like it would have been in 1979…

As can be seen from the above photo, taken when I stopped by a year and a half later, the outside world really did treat this Buick like it was the 1970s, disrespecting its right fender and that sweet loop bumper.

Not letting it slow him down, the owner fixed it like it was 1979, finding another Electra to donate its undented fender, and a better but also dented bumper.

It may be a cheap old car, but the owner clearly values it. The gold chain seems ’79 era-appropriate security, though The Club dates to a decade or two later. Alas, we are in the 2020s, and the USB charger plug and surgical face mask give the Covid-era game away. Notchback bench seats in “buckskin” expanded vinyl say this is an up-level Custom model, which gave buyers nicer seats and door panels. Power steering, power brakes, and Super Turbine 400 automatic were all standard on the Electra 225, but power windows were still optional except on convertibles.

Punching a spout into oil cans looks to be a routine requirement for this car, with its large oil spot raising suspicion of some leaky engine seals. I doubt it slows down the 430-c.i.d. mill, made just before mileage and emission concerns started seriously compromising the speed and dignity of America’s outsized luxury cars.

Its 10.25:1 compression, four-barrel carb, 360 (gross) hp, and 475 lb-ft should be enough to get you wherever you want to go quickly, provided an oil crisis doesn’t require you to wait in ungodly long lines at the gas station. The above engine photo is from a different but near-identical car (a convertible), in much better condition.

1959: the first and probably wildest-looking Electra

 

Surprisingly, there’s never been a full-format Curbside Classic on this generation of Electra, so a few words on the model may be appropriate, even if we are mostly familiar with the story of Buick’s biggest model, which started in 1959. Of course, Buick had had a biggest car for a long time, whether it was called Roadmaster (1936–58), Series 90 (1931–35), or Master Six (1925–29). In fact, Buick had offered models on multiple wheelbases since 1907, three years after their founding.

1961 was Electra’s lowest-selling year ever

 

The longest-running of those nameplates turned out to be Electra, whose 32-model-year run ended in 1990. Buick’s biggest sedans officially used the C platform from 1936 to 1996 (not counting the ’91–’96 B-body Roadmasters). The G platform Park Avenue was a very direct replacement through 2005, when the era of Buick selling full-sized automobiles on (at least) two platforms finally ended, long after anyone else’s.

1965 Buick Electra 225 two-door hardtop

 

For most of the Electra’s life, its full birth name was Electra 225. Unlike the handful of other car models that combined a proper name with a number (e.g., Ford Galaxie 500), the number actually stood for something: In 1959, Electra was 225 inches long, and so a classic name was born. (LeSabre 217 wouldn’t have had the same ring to it.) Lengths varied year to year, but the “225” suffix survived through 1979.

1967 Buick Electra 225 four-door hardtop

 

Electra’s third generation debuted for 1965, at an inch-deficient 224.1 in. long, supported by a new perimeter frame replacing the X-frame. It still came standard with the 401-c.i.d. version of the Buick Nailhead V8, which made 325 hp from 1959–1966, with two 425-c.i.d. versions optional. Buick replaced the Nailhead with the more modern 430 for 1967, making 360 hp with no other options. It was replaced by a 455-c.i.d. version for 1970 (used through 1976).

1969 Buick Electra 225 coupe and convertible — equipped with factory Low Rider option?

 

Such was the winning record of GM in the ’60s that Buick could not only field four separate full-size models over three platforms (counting the Riviera), with four body styles each (not counting the Riviera), but also give the cars all-new sheetmetal every two years. For 1969, the third-gen Electra was sporting its third new uniform, highlighted by the aforementioned trendy loop front bumper. Most importantly, Electra worked out in the off season and was now within a fraction of its proper 225-inch length.

The dashboard on the left is from 1965, with the 1969 on the right. The government was surely pleased that their order to “safeten up” was followed. As to style and quality, is it just me, or does the dash seem to have lost some of its personality over the course of four years? The exterior styling was arguably more grandiose, while the interior took a grim turn.

The less-optimistic inside actually serves our notional 10-year-old used Electra well. Functional and not too exciting was perfect for 1979. The back seat looks like a pleasant place to be — provided you aren’t Kareem Abdul-Jabbar, as leg room isn’t overly generous for such a large car. (The four-door pillared sedan was roomier in back.) At least the 126.2-inch wheelbase helped keep the ride unruffled.

The left photo shows how the Electra looked when I first encountered it, with its more recent state pictured on the right. The most obvious change is that the vinyl top has not held up in southeast Texas’s unforgiving heat. The rear fender also appears to have suffered a glancing blow above the Electra script. It doesn’t show well in the photos, but the horizontal painted surfaces are noticeably less lustrous. It did receive new tires — proper whitewalls, in fact, which are a testimony to the owner’s dedication to the car. Unlike in 1979, tire shops today don’t stock whitewalls off the rack. They now have to be ordered ahead of time, and there are never any specials on them.

This is my favorite type of dealer tag, a simple metallic plate with the name, brands, and location. The tag has survived in place over 50 years, but the dealer hasn’t: Barnhart is a small collar community just south of St. Louis, right on the Mississippi river. There aren’t any new car dealerships there today, and a resident who wants a new Buick would have to go about 20 miles north into St. Louis to find one.

“Look, ma, I still have my T-3 headlights!”

It’s been raining ’69 Electras in my life, relatively speaking. Within a few miles of our feature car, I’ve spotted two other ’69 Electras, both derelicts. There’s the black one above, which is living in something more like 1989, not running and super rough, but at least potentially salvageable. Also, there’s another hardtop sedan, missing doors, interior, and wheels, that I haven’t bothered to photograph.

Then there’s this one that I saw at Barrett-Jackson AZ this year. It was billed as restored, which was surprising to me — I was amazed that people restore these, especially as it only brought $14k. A restored ’69 Electra is so not 1979.

Perhaps this is not completely the CC effect. The Electra’s third generation was very successful, sales growing each year from 84,810 in 1965, already at least 20k more than any previous year, to almost 159k in 1969, the model’s 4th highest sales year ever (topped by 1977, 1972, and all-time winner 1973). The Deuce-and-a-Quarter handily outsold competitors like Olds 98 and Mercury Marquis, basically dominating the large, broughamy, near-luxury market through the ’70s. Used Electras would have been pretty easy to come by in 1979.

And a ’69 Electra would have been a great choice, provided you weren’t overly concerned about gas mileage. The engines were still making gobs of uninhibited power and the third-gen B/C-Body cars are considered to be more solidly built than their fourth-gen (’71–’76) successors. Even for the 2020s, a ’69 Electra is not a bad choice (provided you are still not overly concerned with gas mileage). Particularly if you like living like it’s 1979. Na-Nu-Na-Nu!

Electra photographed in Houston, TX, 2021-2025

Related CC Reading

Car Show Classic: 1970 Buick Electra 225 Convertible – Black Cherry Blues (by Tom Klockau)
Vintage Review: 1966 Buick Electra 225 – GM Banks A “Deuce-And-A-Quarter” (by GN)
Curbside Classic: 1968 Buick Electra 225 – The Great Society (by Perry Shoar)
eBay Find: 1965 Buick Electra 225 – That’s More Like It (by Perry Shoar)
Cohort Pic(k) Of The Day – 1969 Buick Electra (by Jim Klein — a four-door in the same color)